Max will HBO Max again in the latest Warner Bros. Discovery Rebrand star-news.press/wp

Warner Bros. Discovery (WBD) announced on Wednesday to bring “HBO (Wbd) “Return to his streaming service Max, after a catastrophic ribs that had equitial experts and users.

Starting this summer, Max will be again named HBO Max, according to society.

“Returning the HBO brand in HBO Max will further start the service and strengthen the uniqueness that subscribers can expect from the offer” said in the press release. “It is also a WBD readiness that bold iterally and the driveway is held – leaning hard to consumer data and insights – for the best position for success.”

The WBD President and the Director General David Zaslav said, “We bring the return of HBO, Mark that represents the highest quality in the media, in order to further accelerate that growth in the coming years.”

The company dropped the HBO, the name of its premium cable channel, with a platform 2023. years, after a number of earlier rebrands of streaming services, which used to move on to HBO and HBO now.

Many wondered why the company left HBO branding from the name streaming service in the first place with regard to the prestige that was held.

The company seemed to be in joking on Wednesday, publishing jokes on social media about changes, and even including meme in its codes.

Official Account for Max on X changed biological to “These rebrands are trying to kill me”, an actress reference Jennifer Coolidge’s line in season 2 “White Lotos”, where He told her the character“Please, you gays. They’re trying to kill me.”

Max also published jokes about the rebrand in his account.

The market seemed a bit of ambivalent news, and the WBD shares descend 0.82% of noon on Wednesday.