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Trade war threatens the main producer of Canadian Hockey sticks star-news.press/wp

The quarter of the week’s work ends in the Roustan Hockey Company factory. Staff are busy cleaning the dozens machines throughout the week throughout the week.

At the beginning of the weekend, the delivery service manager, Geefer Gibsonreveals his immediate aloud Go to the beer storethat his colleagues laugh.

Smile, however, hides anxiety that consumes in a few months. I worry a lotsays Geefer GibsonHe is afraid of what he has worked on Roustan Hockey for seven years and a new lifestyle A difficult job market.

It’s worrying because anything can happen.

Budget Geefer Gibson, Employee of the Roustan Hockey

Geefer Gibson has been working at the Roustan Hockey factory for seven years.

Photo: Radio-Canada / Bienvenue instinct

Roustan Hockey is located in 12,000 square meters of factory, hockey sticks are particularly manufactured Sherwood. Company customers are groups of national Hockey League, for example Maple leaves of Toronto, Les Mass Los Angeles and Ducks process‘Anaheim.

Six American customer cancellations

The company exports 40% of its products to the United States, which already suffers from trade war.

According to its owner, Graeme Roume, six American customers have been canceled in recent weeks, their requests with a million dollar value.

(They) are wondering the orders that put now and would be subject to prices that would be delivered in June or August. And they are called yes, if prices are in place (at the time), the invoice will be added to customs dutiesHe has explained Mr. Rustan.

Roustan hockey standing in the factory.

Graeme Roustan Hockey sticks is the owner of the Rooustan Hockey company.

Photo: Radio-Canada / Bienvenue instinct

The sticks manufactured by Roustan Hockey forms a free trade agreement in Mexico (ACEUM) in the United States of Canada and, therefore, takes advantage of the customs prices given by the US Administration to April 2.

More It is difficult to plan a future when a government imposes tax on your productMr. Rustan Notes fears that they affect price measures High impact In his business, especially if Americans ends to other suppliers.

Uncertainty, A big problem For companies

Grain Where there are many uncertainty in the environment East a big problem For many cross-trading companies, he is a strategy teacher at the Faculty of Science Sciences of Laval University, Yan Cimon.

If they were priced once and for all, (…) we would be disappointed with this situation (…) but at least there would be certainty that would allow for gestures to defend companies in the environmentHe says.

Professor of Yan Cimon at Laval University.

Yan Cimon Laval is a professor at the University.

Photo: Screenshot / Skype

However, he believes, The natural reflex of companies does not appear to be a good reflex with the current (American) administration started in November after the start of the early threats Waltz “We have imposed, we do not impose”.

The best thing to do in this business context is to try to find his business model that may be more resilient, which is better visibility in the short term scenarios and how … to provide more value for work products and services to customersNotice.

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What alternate solution for companies?

Diversification of export markets, especially Europe, now be part of the business calculationMr. Cimon, Calculates what he still recognizes that It is not done 24 hours.

Does Graeme Roustan anticipate this scenario? Sending Hockey sticks to Europe would be very expensive, so no, the market is Canada or the United StatesThe entrepreneur by Sherbroke replied by Sherbroke in 2019 by Roustan Hockey.

Hockey sticks stored on the shelves.

The Roustan Hockey factory manufactures approximately 400,000 hockey sticks a year, including Sherwood.

Photo: Radio-Canada / Bienvenue instinct

Transferring production in the United States will also lead to higher production costs, considering the value of the US dollar. It is also the main supplier of a large store that Roustan Hockey should make Pay more Be able to trust his stocks.

Commercial disputes, therefore, threatens certainly The survival of his business, says Roustan.

The symbolic value of the company

The job is to lose fear For Stephanie Bevan, he has been working on Roustan Hockey for 17 years.

He says he finds Great pride It works for the empty manufacturing plant for the country hockey sticks.

Stephanie Bevan wears sweater.

Stephanie Bevan fears the fear of losing his work for 17 years has been completed his activities.

Photo: Radio-Canada

Would be a pity Seeing the roustan hockey disappear, he thinks the Brantford Municipal Councilor And McCrearyywhich sees a great symbolic value in the company.

Hockey is our sport. (…) We are very proud of hockey achievements.

Budget Dan McCreary, Konseiller Municipal de Brantford
Dan McCreary wears smoked glasses

Dan McCreary is a municipal councilor in the city of Brantford.

Photo: Radio-Canada / Bienvenue instinct

The city also has some exporters of the automotive documents responsible for trade war.

If the conflict can be fixed soon, he wants to see measures aimed at strengthening the Canadian industry production. Governments must ensure that things you need to do in Canada should be made in Canada.

2025-03-18 22:31:00

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