In the last month, the golden balloon draws 10.1 million spectators. No, wait, maybe 9.3 million.
The same night, “Sunday night football” attracted 28.5 million people. That Scratch, maybe it was 25.8 million.
“Yellowstone” final? Possibly 11 million – or 8 million?
Ratings have long been determined by the currency of the TV business, how much they can charge the media. Advertisers spend $ 60 million largely in television, basically depends on a shared leap of faith, the numbers are as good as gold.
This faith, however, is resting on the shameless land.
People see so many times in so many different programs, with an antenna, cable, in an application or website, as well as direct, recorded or requested, increasingly challenging the best way to measure industry vision. In some cases, media directors and advertisers do not make sure whether the competitors show is a hit.
Sorting the appropriate solution Scramble has started a decade ago almost a decade ago, as Netflix had a prominence. Has since increased.
“It’s more chaotic than ever,” said George Ivie, the General Manager of Media Rating Council, the main industry measurement clock.
There was no conflict in decades. Nielsen’s measurement was the only game in town.
But things began to go side after the creation of Streaming services like Netflix, Hulu and Amazon Prime Video. Nielsen had no ability – at least at the beginning – how many people click on these applications. Schoolers, of course, knew how many people were watching in their service, but they selectively explained some data or not released.
Over the last two years, all important streaming services have been introduced to advertising, have released more data. But the data they release make apple apple comparisons complicate.
Netflix explains that he calls “watch” and “views” for his shows. The first videos, as well as maximum, prefer how many million audiences were chosen when choosing them.
Notifications can be helpful to compare a show with another of the same streaming service. These numbers can also lead to disagreements.
Take the new Amazon Prime Reality series, “beast games”, starring Mrbast of YouTube personality. Gym said that The show gathered “more than 50 million spectators around the world” in his first 25 days, which he would never see the unreciate series.
But entertainment strategy guy, industry bulletin, Recently data created Third-party measurement came from a variety of groups and a different conclusion. In the message that examines vision in the United States, Bulletin brought together statistics of Nielsen, YouTube, Google, IMDB and others.
Conclusion of newsletters? The show “is not successful – no matter what data you see or how you cut, but not a flop or a bomb.”
Nielsen, in 2022, who bought private equities, has long been based on several thousand homes across the country, a few minutes to draw calculations for hundreds of television networks. Nielsen has a group called a panel installed at home, and these numbers are used to estimate ratings of different demographic groups.
But through the pandemia, some of the houses followed Nielsen technicians could not be home, and the panel was rapidly degraded. In 2021, the Multimedia Assessment Council removed its certification company, the approval of the stamp controlling the media and advertising industries.
Nielsen UpStarts began including companies such as opponents, video cam, Samba, Ispot, Comscore and Luminato.
Some of the updarts will be called large data, through configured boxes and smart TVs to improve the estimate of valuations.
“Ai are bringing a abacus with a fight,” said Peter Ligori, the old-wine doctors executive and the executive president of VideoAmp, said about Nielsen. “ABA baffles are moving from side to side, and we are using technical and large data and we are learning the AI-Machine to create a very credible measurement system.”
A spokesman of Niels said: “Videam is known for its accuracy, and our critics are no exception. Nielsen has used advanced artificial learning and artificial intelligence for years.”
VideoAmp scored a shot in recent months, CBS owners, paramount + streaming applications and cable networks like MTV and Comedy Central.
Paramount complains that Nielsen’s prices were too big, the measurement company rate said that he exceeded the advertising revenues of some of its cable channels. Nielsen may charge for about $ 50 million a year in about $ 50 million a year, and this price can gain $ 300 million per year, to get a much larger company.
VideoAmp’s paramount pivot caused some confusion in the industry. After the golden balloons, CBS has announced that 10.1 million people saw the show, referring to VideopP data. A day later, Nielsen said only tuned 9.3 million.
Last Monday, Paramount ended his four-month stop with Nielsen and signed a new contract, saying that he was “terribly enjoyable”.
Nielsen said he has given the necessary steps to adapt to the new media landscape. The company publicly explains all of the streaming data data. And he returned through his media rating board approval. In the last month, Niels also described the certification of Niels’ Large data + panel “measurement, which will use the mind to complete the measurements of the 42,000 homes from the Set. (Vidamp is not yet verified by the rating council.)
“In a world with so much data, people have many opportunities to promote their narration, I think Nielsen is more important than ever,” Michelle Gelman, the main vice-president of Nielsen.
Brian Wieser, an industrial analyst said that it has long been a desire to find an alternative to Nielsen among the advertisers, but they use Nielsen data.
“Many merchants have long been frustration with Nielsen, and it was always among many actors to see this latent desire to Nielsen competitors,” he said. “At the same time, Nielsen’s dominance was quite clear.”
Peter Olsen recently retired as an executive sales of A & E network ads, it will be interested in everyone around a single calculation – from Nielsen or any other location.
“Let’s be honest, these ratings are in good way,” said Olsen Mr. “The thought that would be 100 percent accurate? I don’t think anyone felt like that. But we need a kind of currency of the agreed third party industry.”
2025-02-10 14:52:00
