Chapter for price on Shein? To make Trump Tariffs transfer American love for fast fashion Trump Tariffs star-news.press/wp

AFTER ACTIVITICE WEEK OF TARIFIC TARIFFIC Tariffs, cheap clothes from China soon faces a steep rental price – encourage concern among fast fashion shops and potentially push consumers to other alternatives.

As part of the package of global tariff policies announced on “Day of Liberation” last week, Donald Trump signed the executive who completed a duty-free exemption for low prices for entering the US from China and Hong Kong. Known as the “De-Minimimi” rule, the packages below $ 800 are not eligible for taxes or tariffs on the goods and inspect minimally on the border.

Conceived as a means of enabling Americans to bring the goods to the US from abroad, fast fashion giants like Shein and the topic used the rule to send with several costs with several costs.

Alon Rotem, Chief Strategic Officer for Thredup, Internet savings trade, welcomed the executive order.

“With the spread of fast fashion, it’s something we really supported because it creates an unjust competitive advantage,” he said.

The end of the De-Minima rule was the goal of bipartisan legislators in recent years, as the value of the goods entering Rule in the amount of about $ 5.5 billion in 2018. at $ 66 billion in 2023. Years, according to the congress, according to the congress report. Almost two-thirds of the package under the rule is delivered from China and Hong Kong, told American International Trade Commission Briefing.

Thredup pushed the legislation to stop the power of de mini-minor textiles, a trade group that helped advocate to strengthen domestic supply chains. Other members include Realreal, Reformation and H & M.

“This change came,” Derek Loss, the founder of global counselors Cirrus, a global logistics company. “Maybe consumers will catch a surprise, but in the end, it does not attract brands significantly surprise.”

Some companies have already begun diversifying their production outside China. Others have evolved their business model to start composing multiple inventories in the US, as well as moving some production here, and then fulfilling orders in domestic language, added loss.

Trump first announced a change in the rule in February, but then retired to give border agents time to understand how to deal with the inflow of so much package that will require more extensive inspection.

It is currently expected to enter into force 2. May. After that, the packages will be subject to a 30% tariff rate or $ 25, which increases to $ 50 on paragraph 1. June. When China responded with retaleling tariffs this week, Trump hit back, then tripled prices for pre-exempted packages to 90% or $ 75, which increases at $ 150. June.

“Everyone just pulls pants and fixed the impact,” Jason Wong said, working in the logistics of the product for the topic in Hong Kong. “We know it’s going to be a mess.”

Wong said that one plan is to make more push into Europe as well as Australia, which has its own ruling minima that the goods under $ 1,000 can enter the country without taxes or tariffs.

“We know about the fact that the demand of the United States and North America will significantly reduce,” he said.

Shein and the topic did not respond to comment requests about any shifts in their business model in response to the upcoming change of rules.

Rotem, Thredup Executive, said the change of rules creates an opening for consumers to consider other options, including the purchase of used clothing. As he admitted that customers take care of sustainability, he said it was a secondary decision of consumers on the price.

“Suddenly, if Ultra quick fashion is now 30% or so much more expensive, it really makes a suggestion value to resale much more,” he said.

Some retail experts have warned that change the rules cannot distract consumers from options such as Shein or theme, because many of their items are so many of their items.

“The love thing” Americans with cheap goods is not over, “said Jason Goldberd, the main strategic officer for Commerce in Publicis Groupe, a global communication company.” Even with tariffs, the products are still attractive. “

The Rotem said he saw a promise in the shift: “We will never understand this thing, but progress with a public politicization of resale is something we will support.”

While changing the minimis rules remains intact for now, anxiety and confusion are also high in the middle of whisper in the policies and swings of the wild market. Trump ordered the tariff’s freezing on Wednesday, although he retained a tariff with a flat rate of 10% untouched, then raised tariff rates for China.

“Based on the lack of respect that China showed the world markets, I raise the tariff that the United States is charged by 125%,” she wrote, “Trump wrote.

China replied on Friday by raising his tariff rate to 125%. The official said that he would not ask the tariff rate away from that.

Wong, who works in the subject of Logistics, said that there were so many changes in policies, that part of the move will be easy for now.

“We don’t know how long this de-minimis thing will take,” he said, adding that the return back from the consumer can lead to some more policies.

Goldberg echoed that feeling, calling him a “dynamic situation.”

“May be different tomorrow,” he said.