London -based LighthouseA top commercial platform for travel and hospitality industry, today announced the acquisition of Barcelona -based acquisition Hotel networkPersonalization technology is a leader in the marketing of the technology that leads to a direct channel for hotels.
The acquisition will combine the commercial intelligence platform of the lighthouse with AI-powered marketing technology from the hotel network. It followed closely to them € 351 million Series C Fund Global Investment Farm in November is the round led by KKR.
“Hotel Network Team has created exceptional technology that helps the hotel to operate directly through personalized marketing and conversion optimization“Said ShanLighthouse CEO. “We enable hotels to convert market detectives to personalized guest booking experiences by integrating markets from the hotel network with the demand and pricing data of existing markets on the Lighthouse Platform, which increases income through channels directlyThe “
Established in 2002 and in 5 countries, faithful by more than 000,6 hotels, lighthouse (previous OTA insight), to optimize bookings of earning directors, commercial leaders and housing owners, provide a suite designed to help to help to flow operations and improve guest experiences.
Established in 2015, the hotel network provides a cool-stack growth platform that earns AI personalization, integrated equipment and advanced analysis. It serves more than 20,000 hotels across more than 100 countries, such as the Mineor Hotel, One and One Resorts, H World International and the favorite hotels and resorts. The Hotel Network provides an average of 32% ups on direct bookings for its hotel partners.
Travelers’ personalized offers and marketing messages have become the main part of the commercial strategy technology stack, as hotels try to increase digital guest experiences and increase earnings directly.
Hotel networks are the only platform for the market that combines integrated pricing data, predictive personalization and cross-channel marketing capabilities in a single cloud-based solution.
Through the benefits of AI agents owned by real-time user behavior, predictional algorithms and kit; Hotel networks allows hotels to attract, involve and convert to the hotel’s guests to attract from their first interaction.
“Join the lighthouse accelerates our mission to help the worldwide hotels to maximize their direct channel possibilities“Said Jujojo RodriguezFounder and CEO of the Hotel Network. “Our joint AI capacity and commercial detectives will give hoteliers a strong edge to improve their direct booking techniques for more earnings captureThe “
Lighthouse is extending its commercial platform through investment in technology “Serve the commercial needs of top hotels around the world“.
The acquisition of the hotel network is ready to add another capacity to the lighthouse platform, which includes other skills designed to serve the hospitality commercial teams, business intelligence, benchmarking, parity management and other capabilities.
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