Tesla tries to save Cybertruck with its most desirable offer so far

Less than two years after its excessive appearance, Tesla manufactures almost a desperate Tesla, to save Cybertruck, a vehicle that is widely seen as one of the largest statues in the history of the last cars.

In the face of production problems, quality monitoring nightmares, and its amazing sales, the company added its polarizing truck to a huge sales event, providing a strong incentive, and has been historically seized for its most loyal customers: a free transfer to its full self -program (FSD) of $ 12,000.

It is an amazing concession and a clear indication that the company is ready to sacrifice an important flow of revenue to obtain an angular giant, from stainless steel from the cut and on the road.

The offer, quietly added to Tesla “Current offers” pageIt allows the current Tesla owners who have already bought FSD to transfer this ability to a new Cyblertruck, free. For years, the FSD has been closed to the car, not the owner. Making it a convertible is the single feature of the loyal fans base in Tesla, and so far, the company only offered its large -size 3, Y, S and X vehicles during short promotional periods.

Add Cyberrtruck to this list is a strategic gambling. On the one hand, it is a strong temptation for thousands of owners of Tesla, who may be on the fence around the unconventional truck. On the other hand, it is a recognition that Cybertruck cannot sell it with its own advantages.

This step comes amid a broader sales raid as Tesla was arches for the end of September 30 of Federal Tax Credit of $ 7,500. The company offers deep discounts in inventory and 10,000 miles free free shipping through the squad. But the inclusion of Cyberrtruck in the promotion of FSD transfer is unique, as it targets the only group of people who may still be interested: the believers Tesla.

Since its launch, Cybletruck has been afflicted with problems. Early models have been criticized for the gaps of the uninterrupted painting, the ability to exposure to rust sites, and a group of defects in the programs. And most importantly, its radical design and the high price point failed to attract the prevailing truck buyers, who continue to float on existing models like Silverado EV in Chevrolet, which tends to a more traditional design.

Although Tesla does not issue specific sales numbers for Cybertruck, industry analysts and registration data indicate that deliveries have significantly decreased initial expectations. The truck is a rare scene on American roads, away from existence everywhere for the Y or model 3. In the second quarter of 2025, Tesla only sold 4,306 from the Internet, a decrease of 50.8 % of the unit 8,755 that it provided during the same period last year, according to the new data from Kelly Blue Book.

By offering a FSD transfer, Tesla mainly supports Cybertruck with its most profitable products. It is a short -term solution to a long -term problem: How do you sell a vehicle that the market seems to have refused? Currently, the answer appears to tend to the loyalty of the current customers and give up the family jewels to close the deal. Whether it is sufficient for the tidal heart to the besieged trucks still should be seen.