YouTube won the broadcast war star-news.press/wp

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Broadcast wars have ended. YouTube won – and he was not even trying.

The statute owned by Google is now getting more television time than Netflix and Disney+ together, where they got 12.5 % of all TV scenes in the United States and makes a larger broadcast of cables and television broadcasts for the first time, According to Nielsen data. While the media giants have spent billions of dollars in the production of Pretj’s content to compete for subscribers, YouTube quietly built the world’s largest entertainment empire on videos created by users, cats and podcast clips, which reshapes how the TV itself mainly defines itself.

You know that YouTube’s invasion is complete when it wants the most powerful federation in Hollywood. They refer to YouTube Founders And the producers of the vertical video as the following organizational goals, which is an implicit recognition that the future of entertainment work is increasingly living outside the traditional studios. “We like or not, this is the future of TV,” he said Member of the Board of Directors of WGA Adam ConverWhile the union wrestles with a 24 % decrease in work members and a 42 % decrease in TV writing functions.

This is not only about children watching gaming videos anymore. 49 % of the videos you watched on YouTube Now 11 minutes or moreAnd 60 % of all the TV -based YouTube show sessions last half an hour or more. Viewers 55 and more than three quarters of YouTube show on TV.

The dominance of the platform extends beyond the video. 31 % of the weekly podcasts between the ages of 13 and over, YouTube said is the platform They use more podcastsBefore Spotify (27 %) and Apple Podcast (15 %). The shift is so clear that only traditional audio shows accelerate to Add video componentsBasically change how to produce and consume podcasts.

What makes the YouTube victory in particular is how much his effort. While Netflix It will burn through $ 18 billion this year On the content and reorganization of Disney The entire structure of the company about the flowYouTube mainly from programming sources. The platform, which is now 20 years old, has built an empire where more than 500 hours of content It is downloaded every minute before 65.3 million origins worldwide. Another way to break this is 82 years of video is released on The second most visiting site every day. This number of 2019, so we may cross a full century of content daily now.

This YouTube advertising, which has been generated $ 36 billion in 2024. The platform not only depends on ads either. YouTube music and crumble together 100 million paid subscribersCreate multiple revenue flows that traditional media companies can only dream.

Hollywood eventually notes, but mostly to surrender. The main studios download full seasons of offers to YouTube, hoping to capture some of these audiences. Warner bros. Discovery recently The entire first season of friends Joy’s offer to YouTube. Netflix has licensed offers from creators who used to be on YouTube in the first place, including “Mrs. Rachel,” Packing dating “Pop balloon“And British group “Sidemen.“

All this does not mean that YouTube did not stumble along the way. The platform abandoned the ambition Distinguished original programming in 2022YouTube assets were closed after six years and offers like “Cobra Kai” immigrated to Netflix. Instead of competing with Hollywood on its own conditions, YouTube doubles to enable creators to make the content cheap and widely.

YouTube may have abandoned her own TV ambitions, but creators build TV studios anyway, and in a small part of Hollywood costs. Like offers “Alan World” withdrew tens of millions of viewers Each episode on the budgets has about $ 120,000, a small part of the cost of making most of the broadcasts or cables. The content may not be worthy of Amy yet, but it picks up the fans lost by the networks.

The transformation represents a basic renewal process for how to make entertainment and distribute it. The creative economy in YouTube has produced the entire industries, from podcast networks to the empires of goods, all of which are based on direct relationships between creators and masses instead of the traditional gate guards.

The flow wars promised to give viewers more options. Instead, they were crowned the dominance of the platform that gives viewers an endless option and a smart algorithm enough to help them move into it. It is too late, this result may be inevitable. When everyone can be a broadcaster, the platform that makes broadcasts easier wins everything.