Global sales decreased in the third quarter of Starbucks, and revenues rose star-news.press/wp

Starbucks’s profits, which were reported to be some of Wall Street’s expectations, were marginalized by others while pushing to re -invent her brand image.

The coffee chain recorded $ 0.50 per share, a 46 % decrease from last year, at a value of $ 9.5 billion after the market was closed on Tuesday.

All global sales, North America and US sales decreased by 2 % in the third quarter of the company, while China’s sales increased by 2 %. International sales were flat. In general, Starbucks opened 308 new stores in the quarter.

Openheimer estimated a profit per share $ 0.64, in addition to $ 2.41 per share for 2025 and $ 2.81 for 2026. Northern Starbucks sales are expected to decrease by 2.3 %.

Analysts polluted by FactSet expected an average price of $ 94.25, according to MT Newswires.

During, Zacks stock research The share profitability was estimated at $ 0.46, which indicates a decrease in 31.2 % from last year, with revenues of $ 9.29 billion.

Starbucks revenue recorded the expectations that were informed, which sent their shares in trading an hour later, although the arrow profit was lost the Wall Street brand. The company’s shares were closed at $ 92.96 after its opening on Tuesday at 93.25 dollars. 2.5 % rose this year.

Brian Nicole, CEO of Starbucks, said at release The company is “before the specified date” based on his “experience in the transformation”.

Obenheimer said in the MT Newswires report that Starbucks shares have increased by 3 % on an annual basis.

Hours before Starbucks published its profits, the new company announced.Green apron service“Which includes new operating criteria” focusing on customer service, a new model for recruitment and publishing, and “smart waiting list” technology.

The company said that it intends to launch the first stage in mid -August after it has already tried the new program over eight weeks in 1500 stores.

This advertisement adds to the coffee maker’s transformation to return to “Starbucks”, an initiative to make the café a “welcoming” environment and re -establish it as a “community café”. release Last fall. He promised that Paristas served fresh coffee in less than four minutes and cleared the list, among other changes – including some who did not receive the audience well.

Two weeks ago, Niccol-who was in this role declared for a period of less than a year-announced changes in the office policy, which now requires four days in the position of leaders of the support center to work personally.

Last month, the company announced the new “Green Dot Assist” program in which artificial intelligence works, which intends to focus on three tasks: allowing employees to ask specific questions, help them in real time, and act quickly. You will try in 35 sites, with wider launch throughout the United States and Canada in the fall.

Abroad, Starbuck China has decreased. Its share in the market decreased from 34 % in 2019 to 14 % in 2024, Euromonitor said, where local brands such as Stuff Coffee and Bubble Tea continue to beat customers. Luckin coffee can threaten Starbucks US -based business also.

Seattle -based Starbucks is to search for the company to buy part of its Chinese units, with special stock companies lining up to buy a share that can reach $ 10 billion, CNBC mentioned Earlier this month, quoting people familiar with conversations.

According to the report, approximately 30 local and international companies have made private stocks that are not binding on now. Some big names appear to be in this mixture include Centurium Capital and Hillhouse Capital, based in Asian, as well as American companies, Carlyle Group and KKR.

According to Starbucks, Starbucks wants to keep a “meaningful share” in its Chinese operations – which is likely to be about 30 % – while selling the rest to a group of buyers, each of which has a share of less than 30 %.

– This article contributed to this article.