Senior Serie CEO He said the Italian clubs that play a regular-season game in the United States can happen within one to two years, but acknowledge that the league from here to turn into the popularity of the Premier League there.
Serie and Michele Ciccarese’s trade and marketing director, confirmed a comment to his Director of the US Management Charlie Stilitano, that he wanted to be the first page of the League in the USA in the USA. Ciccarese talked to journalists and partners in the US seat in New York and stood next to President Serie A, Ezio Simonelli.
“Yes, we would like to do so as the president said; we would do it potentially, but there are barriers to overcome,” Ciccarese journalists, referring to the involvement of clubs in European competitions in the medieval and potential stress of players. “Who knows, perhaps in a window of one to two years, we will potentially see how the league plays (in the US) if approval comes.”
The path to Serie A for League Maintenance from Italy was officially opened last year, when American promotions were considered that sports are throwing their long-lasting lawsuits against FIFAs over the Rule of Global Federation from regular seasonal matches outside their home territories. FIFA, after being rejected from a suit, agreed to be submitted to the rule. Many fan groups and some clubs are against ideas about game exports.
“There’s always a race to try to be Trendsetter, because then followers come and TrendSetter is who benefits,” Ciccarese said. “It should be done in a way that makes sense for the club without forgiving fans … You can’t play Milan Derby in America, because the fans will have a great meaning in Italy. So we have to play in a way that is respecting our audience”
Ciccarese also dealt with Serie and expanding his brand in the US, recognizing the Prime League had a significant start head in the area and was fully embedded in a soccer culture in the country.
“The Premier League has made an amazing job, especially when we were on top,” he said, referring to the period in the late 1990s and early 2000s when the series was the strongest. During that period, the Premier League signed the first significant American TV dealing with ESPN, followed by Fox Sports, followed by the Orienteur agreement with NBC sports in 2013, which was renovated in 2022. For the reported season 450 hours. The coverage of the NBC league and willingness to put their matches on national television television is widely considered that it is important for the growth of competition in popularity in the USA.
Serie and broadcasts on CBS and Paramount + in the US from season 2021-22, with this relationship extended for two more seasons last summer.
“(Premier League) began to really promote and create a product abroad, so we came a little late,” Ciccarese said. “We slipped well, say so. But now we want to go fast.”
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Ciccarese and the other series, together with the ambassadors in league Marco Materazzi and Andrea Pirlo, spent most of the events that promoted Serie AA efforts to integrate the American market. They include wide clinics and a more aggressive marketing strategy in the next 18 months to match the World Cup and the Male World Cup, which take place in the USA this summer and the next, ie.
Ciccarese said that the language barrier was a factor that thought, especially considering the overcoming of Spanish among American fans based on American. “But don’t underestimate what artificial intelligence can do,” he said.
2025-03-04 09:29:00
