London -based additional Virgin Olive Oil Agency EarthenA DTC business brings premium olive oil from small batch, family -managed farms have secured $ 2.5 million for seed funds.
The round was also co-operated by Figure Ventures and a Private Family Office as well as additional strategic investors.
CrookedThe co-founder and CEO of the clay citizens commented: ”We are delighted to secure this investment, which will enable our soil citizens to take the next level. Buyers are looking for growing high -quality, nutritious food experiences that give full transparency and we are directly committed to bringing the best extra virgin olive oil in their kitchen.
“With the help of our investors, we will continue to scale our influence with small -scale producers, the department will invent, increase our team and extend our premium olive oil and the land that has grown internationally to share our emotions for the more extensive visitors.The “
Established by Michael and Sara Vachen, in 2021, Citizens of Citizens are on the mission to revolutionize how people feel olive oil, who supplies additional virgin olive oil from the regenerate farmers, focusing on working with under -published female farmers.
Under the leadership of a olive oil Somilier, they are partners with artisan producers who prioritize taste and nutrition, which made them the most rewarded extra Virgin Olive Oil brand in their 2024 Great taste award.
They prioritize those farms to the farms in harmony with nature-in the land, as well as the surrounding communities elasticity.
What was the beginning of a hurry to support family friends in the crate as soon as a “exposedBroken art“-Awk with a widespread production that runs weak transparency, low-pay farmers, soil degraded and finally lacking all the taste and nutrition of low-quality oil that it is”Super -meal“According to the citizens of the soil – it should be brought.
Sara and Michael wanted to cut the intermediaries, the champions were distinct producers and sustainable farming and more flavored olive oil during promoting the health of the soil.
FeionAdded Managing Director of Figure Venture: “We are encouraged to support soil citizens in the journey to define the olive oil market. With the innovative method of the team, the best-delicious, combined with a real emotion for the most durable, produced oil, separated them in a sector influenced by the mixed oils. With this investment, they are in the best position to make their business scales and to bring their exceptional products to more customersThe “
The latest fund round follows a time of rapid development for clay citizens, which buyers have seen premium, morally encouraged food products looking for demand.
This latest investment is the second of Figure Ventures, after their first investment in the UK -based Resel Fashion Tech Startup Trump last year. Launched by the late 2021, FIGR usually invests in mission-driven consumer businesses, usually at pre-seed and seed level. The fund investment exclusively in business with the possibility of running positive environment or social change.
This fund will accelerate the introduction of new products, expanding its senior leadership team and investing in marketing to raise brand awareness.
The first ‘Olive Oil Club’ in the UK will also take its first step in the international market, it is based on the growing community of olive oil enthusiasts who care about quality, sustainability and moral production.
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