How the Penguins were saved from bankruptcy from bankruptcy star-news.press/wp

Only about three years ago, the brand of the distinctive non-explosive symbol (NFT) has been close to bankruptcy-which is now expected to end the year with $ 50 million in revenues.

The CEO and owner Luca Schnetzler (known as Luca Netz) built a fortune through Instagram before storming the game industry. In the world of Blockchain, he was among the largest pilots holders, but like many in society, he was not happy with the performance of the group’s prices. In April 2022, the project was at its lowest level. He decided to strike, and to get the IGLOO parent company for $ 2.5 million in ETHER (ETH).

But soon, Netz had some difficult options. Terra collapsed in May 2022 raised the long bear market. NFT assets in value, threatening to convert Netz’s acquisition to failure.

In an interview with him recently with Cointelegraph, Netz explained his thinking at that time: “This company will implement money in six months if I don’t start making real money, and it is clear that I will not make any web3 money … The physical products were the only thing I knew how to do.”

Netz has expanded its NFT business in the material games industry to expand the runway. Initially, it was sufficient to “pay the bill”, but it was reduced in a cash cow in millions of dollars.

Meanwhile, the madness of physical holdings leaks into digital assets, and determines groups such as the podigue podum for the next height in NFTS.

Pudgy Penguins is the following Instagram strikes from Netz amid NFT struggles

Netz narrated his story countless. He struggled to find stability during his childhood. He moved frequently, making high school frustrated and eventually pushed it to search for opportunities outside the school.

According to Netz, he achieved the first million at the age of eighteen through shipping works in Shopify, where he sold the jewelry promoted through the pages of Instagram fans to popular hip -hop artists. He went to become the chief marketing official of Gel Blaster, a game gun that shoots on the water gel hallway sold in Big-Box stores like Walmart.

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When NFT and Blockchain revenues escalate the larger ecosystem, Netz relied on the background of its consumer products to Expand Penguins in a physical brand.

At that time, it was enough to keep the company on its feet on the financial side, but it was also growing into a broader cultural brand.

“Games are a high -rumor company, but today, we make millions of dollars sell games, but we have expanded a scope,” Netz said.

“At that time, we needed to pay the bill and maintain the company without having to either closing the community or asking for money.”

Most encrypted currency projects adopt societies on familiar social media platforms, such as X, Discord and TeleGram. Instagram, a well -known photo platform, is often canceled by encryption projects. To Netz, this did not “have any meaning.” Pudgy Penguins work on the model social channels for encryption as well, but Netz has put a greater focus on Instagram more than most other projects.

He said: “When I go to Walmart or TARGET, (they don’t care) large encryption numbers like the maximum NFT market, price or size.” “The thing that really conveyed the needle with traditional brands in terms of obtaining the distribution of the large box is social media.”

As of Monday, Pudgy Penguins had 1.9 million followers on Instagram and 728,100 on X.

Body penguins shine with holdings breathing life in NFTS

It has a brand for social media and a game line, but in its essence, Pudgy Pencils are the NFT project. The NFT Market is announced by multiple media on several occasions. According to DAPPRADAR, the volume of trading in NFT continued even after his supposed death to less than one billion dollars in the second quarter of 2025.

For example, the Baych Yacht Club (Bayc) acquired the support of international celebrities and public figures during its peak, as it rose to the peak price of 153 ETH in May 2022, days before Terra crashed. The group fell to the 13.44 floor price.

Cryptopungs is the best NFT group today when measured by market value, at a ground price of 52.97 ETH. It reached the highest level ever at 125 ETH on August 29, 2021, and then reached 124 eth on October 18 of that year, just weeks before FTX FIASCO.

But recently, the excitement of NFTS climbs backup, with groups such as Cryptopunks and Moonbirds record sales and commercial nails.

This comes along with the high popularity of holdings. EBY online, in its Q2 profit call, I mentioned Revenue revenue of 6 % to $ 2.7 billion, which is due to increasing interest in holdings, such as Pokemon Cards.

“Pokemon is currently hot. You can buy a single -week Pokemon card, and after two weeks, it’s worth double. It’s crazy,” Nitz said.

“This is a good sign for me that people have started to explore in the holdings again. When material holdings make a good job, follow digital holdings.”

The world was arrested from Labubu similarly to the storm. These gentle creatures and crawls have become collected fashionable accessories, distinctive with the ambiguity packaging (blind boxes) to lure the repeated purchases. According to what was reported by Abu Nader, for $ 10,500 on EBY.

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Digital holdings follow. Courtyard, a Blockchain platform where users can access distinctive physical holdings, is among the best NFT projects this year. It includes the sales machine feature where users can purchase enhanced bundles, such as Pokémon and sports cards, to get random clouds and have an opportunity to hit gold, such as mystery boxes in Labubu.

“Of the past four years, this is the most promising,” Netz said about the NFT market momentum. He added: “My opinion is, when the sale comes in retail, there is nothing more enjoyable in encryption than moving and collecting NFTS. I will always believe it.”

Pudgy birds want to be the crypto amulet outside NFTS

Penguins are intended to become the amulet for encryption. Solana -based Mimikoen launched the Penguin, in December 2024, distributed across the air of $ 1.5 billion.

The distinctive code has been placed in the first weeks after its launch, but it has since recovered, backed by the Great PEDGY PENGUINS, NFTS, and even the application of the exchange box (ETF) by Canary. Netz sees the expansion of the penguin birds as an excellence throughout the ecosystem for encryption.

“Al -Qadam; Penguins,” said Netz, inspired by “the founder” A biography is based on Ray Crook from McDonald’s, while describing the future with the assets of the penguin in the investment funds circulated in the investment funds circulating in the traded investment funds and between the treasury.

The NFT market is still far from its peak 2021, and the enthusiastic throats of enthusiasm faded quickly. Meanwhile, digital holdings rise with their material counterparts as one of the few sectors that show steady growth in the stagnant NFT market.

The penguin and social access line of the brand has kept alive as most NFT projects faded, but the market from which it grew is still fragile. For Netz, the bet is that building a cultural brand will exceed the Blockchain cycles that almost killed her.

“The matter ended in work for our benefit because although everything else was exploding and the projects in Crypto were taking their societies for millions, we built the brand in the right way when no one was doing it.”

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