Giant determinants in Türkiye in horse riding 20 % of reserves to BTC star-news.press/wp

Turkish ride company Marti She announced that she would put 20 % of her inactive money in encryption assets. According to the company, Bitcoin It will be the first test currency. Soon after, Marti plans to enhance this class to 50 %.

The move comes at a time when Türkiye is struggling with annual inflation rates near 40-50 %, which erodes the value of the lira-based cash. Marti CEO, Oguz Octim, said that maintaining part of his encryption reserves can help protect from the risk of currency Fiat.

The company confirmed that its daily operations will not be disabled and that only the surplus of funds will support this new strategy.

Image: Marti

Marti goes encryption

Depending on the reports, all digital holdings will be stored by compliance with an institutional -class organization. OKTEM indicated that the acquisitions will be held indefinitely and that Marti plans to add Solana and Ethereum to its group over time.

As the seagulls, we decided to invest 20 % of our cash reserves in digital coding assets. We start with Bitcoin in the first step.

We see digital assets as a long -term storage tool. Our money, which we do not use in our company’s operations, different markets …

– Ouguz Alper öktem (@oluzalperoktem) July 29, 2025

This approach mirrors move with big names such as StrategyWhich has more than $ 10 billion in Bitcoin, and Zooz, with about $ 180 million tucked in BTC.

But Marti is the first provider of transportation services from Türkiye to try such a tactic, indicating that other companies in emerging markets may follow their progress.

Dragon and drivers have reached new horizons

Marti’s latest financial report shows that he approved several goals 2025 before the specified date. By June, the company had more than two million passengers and more than 300,000 drivers on its platform.

This represents a 8 % jump in drivers and 13 % in contesting records since March. To date, Marti users have completed more than 35 million trips.

Octim said that these landmarks give firm confidence in obtaining long -term hedge strategies without focusing on growth.

Go to public places

Marti was listed on the New York Stock Exchange in July 2023, which represents the first American list by a small Turkish medical company.

Merchants seemed torn between excitement to diversify digital assets and anxiety over the famous fluctuations of Crypto. The quick reflection is behind how amazing investors occur when a non -financial company adopts a new type of risk.

Regulatory guarantees and reports challenges

According to Marti, the use of a guardian -organized trustee must limit the exposure to breakthroughs and organizational obstacles. However, under standard accounting rules, any decrease in the Bitcoin market price may weaken disability fees.

This writing will be struck on Marti’s profit reports, which may create profit fluctuations that conservative shareholders may link. The company says it will unveil any updates of the backup patch plan for future deposits.

Expansion and future goals

Marti is currently serving major Turkish cities – Ankara, Istanbul, Antalya and Isder – with a fleet of electronic parts, electronic numbers, and electronic specifications that were managed through their application.

The plans are a place to offer services in Konya, Kisiri, Kokili, Porsa, Mersin and have been condemned before.

Distinctive image from Marti, the tradingView graph

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