Netflix revenues increase by 16 % in the second quarter, but the shares are still sliding star-news.press/wp

Netflix plays a different game in 2025, just exceeding the growth of subscribers and viral offers. The profit report in the second quarter, which was released on Thursday, explains how the broadcast giant benefits from global content, advertising momentum, focusing on the expansion of income, and global visits to offer impressive-standard quarterly.

The giant broadcasting company recorded $ 11.08 billion in revenues, an annual increase on an annual basis and overcame the expectations of the Wall Street analyst, amounting to $ 11.06 billion; Its profits for the stock amounted to $ 7.19, which exceeds $ 7.08 expected. The net income increased by about 45 % on an annual basis to about $ 3.1 billion, while the operating margin expanded to 34 % of 27 % in the previous year.

The company also raised its revenues for 2025 to $ 44.8-45.2 billion dollars, which reflects a strong growth for subscribers and advertising momentum.

“The majority of the increase in our revenues reflects the recent consumption of the US dollar against most other currencies, with a balance attributed to the continuous work momentum led by the growth of strong members and advertising sales,” the company said in a statement.

However, the shares decreased slightly (about 1 %) after the bell, after heading up all the day. The shares have increased more than 40 % so far as the company continues to extend its hegemony in the broadcasting sector despite the increase in competition.

Netflix ads are still prominent; The company expects that revenues from the sector will double to about 3 billion dollars in 2025. TD Cowen Survey I found that many subscribers would pay more for it.

The content is still the lifeblix for the Netflix strategy, and the Q2 performance supports it. With prominent titles such as the third season of “Squid Game” (which achieved 122 million views) and “Ginny & Georgia” (53 million); “Alarms” (56 million); The Argentine series “The Eternau” (29 million), and the successful Breakout movie “K-Pop Demon Hunters” (80 million), the various Netflix list remains in increasing participation. The fruits of the local local company’s strategy come with more than a third of all the NETFLIX viewing from the non -English and films series.

Although the second half of 2025 appears to be heavy for the content, Netflix looks forward to keeping momentum with major content such as the last season of “Stranger Things” and live sports. With the appearance of NFL on Christmas Day on the horizon, Netflix dives into the sports market, and it tends to marquee events that attract informal viewers, enhancing the company’s position as a cultural power.

“The prominent content is still pushing the tremendous participation, but the real winners not only attract attention, but also use their brand and size to achieve income from it,” said Scott Burdi, a strategic leadership in KPMG US.