Netflix already uses artificial intelligence in its original shows

Netflix admitted through The profit call on Thursday It uses AI generation to create VFX in EternauIncrease Netflix from Argentina, which was released in April 2025. The two participants in the company TED SARANDOS said that the Importer IQ was specially used to photograph VFX in the drama after the horrific, but this step is one of several ways that embraces Netflix Amnesty International.

According to Sarandos, creators Eternau I wanted to include a shot to build a breakdown in Buenos Aires, and instead of contracting a studio for visual influence artists to create clips, I used Netflix AI to create them. “Using AI tools, they were able to achieve an amazing outfit at a noticeable speed,” Sarandos participated during the profit call. “In fact, the VFX sequence was finished 10 times faster than it could have been completed with … traditional VFX tools and workflow.”

“It was not a snapshot” it was not possible to offer that budget, “says Sarandos. Eternau Features “The first final clips of Gen AI appear on the screen in a netflix original series or movie.” Obviously, the offer is also a preliminary model of how Netflix avoid costs that you don’t want to swallow in the future.

Workers in the entertainment industry were not kindly used to use gym artificial intelligence. Work strikes – including recent solution Sage-Apra in video games hit – It has made protection against artificial intelligence a central issue. Oscar -nominated movie Brutal I was criticized in 2024 for the use of artificial intelligence tools During production. Moreover, whether the actresses of the obstetric intelligence have been illegally trained on copyright -protected materials still an open issue.

Netflix plans to use gym artificial intelligence To create ads To subscribe to Netflix ads, and the company is It is said that he is testing A new search feature supported by Openai models. The use of obstetric intelligence in production may seem equal to the actually invested cycle, but it can help normalize technology that many creators are actively against.