The wind of nationalism blows in Canadian ads star-news.press/wp

The President of the United States has felt a city of wind and a certain attitude, since Donald Trump brinks the diverse threats of his customs prices, and again reveals Canada “51. Status” idea.

It’s been a long time without intending to separate Canada from the United StatesMartine St-Victor Communication represents strategist.

Flashing times, several companies have given the opportunity to prioritize local products to Canadians.

I drink local, my Donald

Sébastien Paradis, President Sébastien Brewers and Director General, wanted to launch a message from Unity with an advertising campaign.

I drink local, my DonaldWe can read them on various panels and social media networks since the announcing customs rates of the American President.

Could have been a slogan I drink borealis, my DonaldBut this company was founded in 1987, and that is qualified Brother Brother for the smallest microbesHe chose an inclusive message.

At the end of the day, if people prefer to drink one of our competitors a beer, it’s perfect. While drinking the premises.

Aluminum prices, when they should be included in force on March 12, will receive this Laurentian-based company in Laurentian, which produces 1.4 million can beers a year. These 473 ML containers are made in the United States with Canadian aluminum.

Our supplier has already warned us (if prices enter into force) will increase 25% price, as Paradis says. We are hypothetical, but yes, we can touch.

We will squeeze your elbows

Donald Trump is also answered to customs fare, decided to launch his ad on Tallet’s Afterphamming Qualet “Americans talk about quality”.

It was a very fast movement between Canada and Quebec to say to ourselves: “Listen, we will squeeze the elbows and help each other”The director of the network operations of the network of Roger Vigneault.

Unlike genrder ads, Quality and Triomphe Marketing has chosen to use a picture of Donald Trump and in English in English in French, with a choice It is a part of the courage of advertisingExplains the director.

Martine St-Victor, however, invites you to be careful not to fall into an American anti-American message.

Tango is actually done between patriotism and anti-terms.

However, a company recognized that companies like Quebec can afford that kind of humor because they don’t have that kind of state and that Most Quebecers are now anti-Trump.

Although the customs rates will not directly affect the company’s operation, Mr. Vigneulult recalls that C.CEINT provides additional services, such as venting and carpet cleaning. If we fall in an economic crisis, people can prioritize other expenses.

An American company changes its approach

In the face of this movement of Canada nationalism, he wanted to emphasize the commitment of the Kraft Heinzan giant Americans with the Canadian economy.

Therefore, this company launched an ad in the dusk of Super Bowl, remembering that various products from this brand are prepared with Canadian products.

(In this ad), our real staff are our real (production channels), our factory products in MontrealHe proudly said Kraft Heinz Canadian President, Simon Laroche.

In total, almost 1000 employees work in this factory, Philadelphia cheese, produced cheese, cheese slices Single Kraft and Ketchup from Heinz.

Mr. Laroche had the idea of ​​making this ad after seeing Disinformation was circulating on social media When Internet users call the boycott of some Kraft foods created in Canada, they claimed that they came from the United States.

That says 70% of Kraft products Norinz Sold in Canada is produced in the country.

Such boycotts would have direct effects in Canada’s jobs and therefore We need to understand very well what we boycottMartine St-Victor emphasizes.

If I need to give note a +, Kraft Heinz would give Canada to Canada, it supports strategist in communication. They were sensitive, they reacted quickly and separated the brand policy.

The director of this company that is dealing with on both sides of the edge did not want to embark on political messages.

We sell ketchup and politicians (do politicians’ work. We are here to feed people with products they love.

Both governments impose that customs rates are not imposed on food, it is an essential property.

(Unlike other products), food is not the purchase you can delayIt emphasizes the Canadian subsidiary president of this multinational.

According to Mrs St-Victor, several months will take place in consumer habits to highlight the real impact of these advertising campaigns.