This bubble tea chain with more shops than McDonald’s largest brand has ever heard star-news.press/wp

For McDonald’s and Starbucks you thought of the world’s largest chains of food and drinks according to the number of locations, think again.

China bubble tea and drinks chains, mixture ice cream and tea, which do not know more, more stores than one of the most popular chains.

The company rose by more than 40 percent of its stock after a debut of $ 444 million on Hong Kong Stock Exchange Monday.

Through an important franchise network, Mixue has more than 45,000 shops in China and foreign countries including Thailand, Singapore and Australia, from the last September.

By comparing, McDonald has more than 43,000 restaurants over 43,000 restaurants, and starbucks huge coffee huge 40,000 outlets around the world.

Shelves, low prices

Budget string created the creator Zhang Hongchao in 1997, as a small ice shop with a home machine in the northern city of Zhengzhou. Chains in China and elsewhere the thirst of the bubble has been growing. Today, the franchise helps grow giant.

“It’s the biggest brand that has never heard,” Robert Carter said, in Stratonhunter, Robert Carter. “They have burst out.”

The Chinese mix has become a national icon of consumers and his attractive jingle returns English, “I love you, you love me, mix ice cream and tea,” Set the melody of the famous American song Oh! Suguanna.

Clock Mixue’s jingle attractive: https://www.youtube.com/watch?v=pdunm6c59zw

Full name, Mixue Bingcheng returns to the company’s website “Snow Palace Sweet”. Snow King, the crown and a red dress is famous for the snowman, is known to sell fruit and tea drinks among young consumers, selling coffee and ice cream, usually at about $ 1.

“They’ve got a really interesting price strategy. Things are very low, but the quality of the product is high,” Carter said. “So that allows them to grow terribly and get a lot of younger consumers at that price point.”

Bubble tea is one of the brightest places in front of consumers in China, especially with low-priced operators.

The disorder controls its supply chain

At the end of September 2024, more than 99% of the company was Franchised by more than 45,000 stores, Mixue showed the presentations of the regulators. Almost all his shops direct Franchisites, unlike Starbucks, 53% of its stores work directly.

However, the mixture is not mainly dependent on his fees for franchise rates, and franchise rates were only 2.4% of its income in the first three quarters of 2024, according to its presentations.

Although many see brands as traditional drinkers, raw material works as a supplier, food materials, vessels and equipment sells thousands of franchises, according to its archives. The biggest part of the income comes from sales of goods and equipment sales, which should be confused with these products.

“They are not only earning money in the franchise model,” Carter said. “Also because they control the supply chain and control the profits of selling products to their network.”

Is North America next?

In the IPon Archive in January, he decided to continue to grow mixtures, the strategy to expand its store, “he already puts on our competitors and competitors.”

Carter believes that the mixture could come to North America because it has a chance area for them.

“I would expect to look north America. Only Canada and the USA is a trillion restaurant restaurant segment,” he said.

CBC news mixed but did not listen immediately outside of office hours.

“I would not discard Asian, so much immigration, this brand can have an instant brand recognition in the right locations,” Vince Sgabellon said, a research company in the market expert industry market. “The challenge will find a low-point pattern.”

Even Bob’s chains in McDonald, Starbucks and Metro, Sales of Mally, StartBucks, Dunkin ‘and Baskin-Robbins, and the owner of Tim Hortons, based on Singapore based research company.