In the modern marketing world, where human attention spans are less than a few seconds, the lightning marketing has emerged as a powerful form of alchemy: it is naked the public brain and transforms the general into exception.
Following the controlled disorder
Visualize it: A perfect average average at Times Square on Tuesday morning when hundreds of people suddenly come to a stop mid-stride, form a living image that seems like time to be frozen. It was no error in the matrix. Rather it was Promoting iconic “frozen Grand Central” somewhere developedWhich turns a normal journey into a breath. Results: More than 50 million YouTube views and endless gossip around, “Have you seen what happened at the Grand Central?”
However, marketing is not just spectacular. It is to know how to attract people’s attention and take advantage of how the shared moments can be stronger. Consider Red The leap of the bull’s literal faith from a stratospheric aircraftThe When Felix Bomgartner jumped from the place, he was not just crossing the sound barrier; He was defining the rules of all marketing. When he did it live, eight million people were surprised as a drinking company decided to keep himself in the realm of extreme human achievement.
#Mc_EMBed_signup {background: #fff; False; Clean: Left; Font: 14 px Helvetica, Aryal, Suns-Seriff; Width: PX;} /* Add your own mailchimp form style override to your site’s stylesheet or this style block. We suggest to move this block and the previous CSS link to the head of your HTML file. */
Sign up for Start Newsletters
(Function ($) {window.phynems = new array (); window.fipes = new array (); fnames (0) = ’email’; fTypes (0) = ‘fnames’ (1) = ‘fname’; ftips (1) = ‘text’; fnames (2) = ‘lname’ (2) ‘text’; FNAME (4) = ‘FTPES); var $ mcj = jquery.Noconflict (true);
Taboo Factor: Dance with danger
The most pleasant rumor Marketing Tend to skirt the taboo. Objective is not enough but enough to continue the conversation. When do you remember Deadpool’s marketing team has made porn ad for Love Day Featured in love in love? The Internet burst into anger and equally appreciated.
However, what is interesting here is here: effective lightning marketing promotions not just beyond the boundaries; They completely re -invent them. Let’s make famous ‘Share Coke’ promotionWhich looks so basic at the first glance. However, by adding the names to the bottles, Coca-Cola was able to tap something so primitive: we didn’t need to rotate everything around. Sales have increased by 2.5% that proves that the most powerful prohibition in all is breaking the barrier to the interruptions and individuals.
Preaching marketing
Run the higher the higher, increase your audience and create more loyal customers with the advanced email marketing features of the preacher.
Secret Sauce: Fantams
Curiosity is easily peak, and I certainly say that “secret” has played a game-changing role Blair Magic Project MarketingThe The use of “mysterious footage” and “missing persons” of the marketing team was remarkable. Instead of just promoting the movie, they enabled the whole world to talk about it that the film was made with a roughly $ 248 million dollar. Is it safe to say that marketing in today’s world doesn’t really seem to be marketing?
Unusual suspects: Removing the pattern barrier
The phrase “sinking in advertisement” is strongly resonated with most people when the first surprise. The reason here is that advertisers consistently look for the most obsolete ways to catch the attention of the target market. An example of ‘abnormal’ would be KFC. They didn’t need to fry the chicken; The ‘KFC Fireplace Logs’ Sell ​​in a few hours, even if lots of people do not want their homes to smell like fried chicken. It is difficult to ignore the courage of this concept.
Humorous fact: humor as the form of currency
Although jokes can be relative, uncontrollable smiles can be related to each person. Launch video by Dollar shave club Based on the irrational humor that has surpassed a simple cow viral; Instead, it alone has revolutionized a complete industry. “Our Blades F *** are great ing” phrases have achieved much more than this Brand Recognition; It turned into a case study about the power of gentle satire and how it could disrupt powerful industrial leaders.
Extraordinary Revolution: Out of the General
In the world of attention of today’s minus, significant words act as a strategy to survive instead of praise. How to take a look at The “wrap” promotion of spatifi The worldly user has become a story to share data. It was never just one type, it was exceptional to each of the 456 million users. Advertising has provided private hearing products in social currency, so that there are more than 5 million shares in 2021.
Offensive gamble: Calculated chaos
When Determined of Vendy’s “roast” Not only their customers on Twitter, but other contestants, they were not just SCY – they were writing the definition of the brand personality again. Their deadly and spontaneous Social media Use their catalpal in a new state of how brands can contact their customers. The result? The brand is busy with 35% of the busyness of the brand and the followers tune to see what happens next.
However, offensive is not always equal with controversial. Look at ikea’s “Bookbook” promotingWhich claimed their paper catalog into a technical surprise. Apple Product Launches are always full of sarcasm and these ads are not different. The video has received eighteen million views, which just shows that the most fierce thing you can do is make an obvious statement without laughter.
Free skill training: from raising capital to promotion marketing
Lesson for modern marketing alchemists
1 Authenticity paradox
Surprisingly, the most successful marketing promotions hiring rumor strategies in one Sensitive marketing strategyThey integrate them so freely that the audience is unconscious about promotional intentions. These promotions efficiently conduct emotions and human irrationality. For example, the launch video of the Dollar Shave Club was not just another razor ad; Rather, it tried to establish a cultural belief that real men did not bow down to expensive grooming things.
2 Timing title
The industry of being viral usually comes to fate. During the 2013 Super Bowl Blackout, “You can still dunk in the dark”, Oreo earned huge points for real-time marketing. This is one of the best examples of the period. From A. They have achieved significant Brand awareness Tweet for a price other than itself.
3 Platform
A social media platform is not the same as the other. It is very difficult to transfer the virality techniques to LinkedIn from Tickets. A cute rumor knows the culture of the marketing platform and makes the content suitable for it. Old Spice gained skill with “The Man could smell like your guy” by promoting them when he retains his heart and corrects each platform that their brand was turned on.
Future of rumors: What are we expecting?
Lightning marketing is said to be developed over time, and now we have entered a reality by focusing on digital services, ready to increase. New ways for virtual promotion strategies are now possible with the launch of VR, AR and AI. Imagine virtual flash mobs or AI programs in metates that produce reactionary materials according to viewers’ feedback.
Verizon small business is digital ready
Find free courses, consultants, networking and grants created for small business only.
Tomorrow Learning Lesson for Future Manufacturers of Gunjan:
- Take advantage of authenticity
Most effective Promotes are those that are in detail but the authentic At their original. May your audience miraculous miracles softened from miles away.
- Details cultivate marketing skills
Orarching Storiline on overroaching storiline on different channels on different channels on different channels on different channels on different channels on different channels on different channels on different channels on different channels on different channels on different channels on different channels on different channels on different channels on different channels on different channels on different channels on different channels on different channels on different channels overRarching storiline on different channels overroaching storylines on different channels in different channels on different channels on different channels on different channels on different channels on different channels on different channels on different channels on different channels. In different channels, the overroaching storyline is broken into pieces pieces in pieces pieces of pieces in pieces of stabbing storylines on different channels on different channels on different channels on different channels on different channels on different channels.
- Build with the intention of sharing
With the growing domination of social media, it is important not only to draw attention, but also viral for your advertising. Give enough enthusiasm for the people to join the narrative.
- Repeat and test the scale
The online world is changing rapidly. Today’s success cannot work tomorrow. So, always look for a change.
Three branding strategies that make Nutella a business success
That last lesson could be the most important. In the end, a successful rumor-marking technique was always about creating important moments; In the previous case, it was never about the word. Great promotions achieve a lot more than to draw attention to humor, shock, conspiracy or justice CreativityThe They gain love and emotions. And that’s why they are great.
During the advancement of technology, it is true that the rumor created needs to be concentrated in the world full of digital sounds. The only catch is that the success of a particular campaign starts from not greater budget, but starting from bold and bold ideas, and they start seamlessly. Creating the truth will already become much more valuable than this.
Marketing expert Seth Godin: “Marketing is no longer about the things you create, but about the stories you tell” “This is as important as promoting itself because the stories that have been created in lightning marketing need to be repeated.
Figure from unsplash
Seth Godin talked about the importance of searching the smallest sustainable market
Post Lightning Marketing Unlisted: When viral dreams become reality First present LaunchThe
[publish_date
