Coffee fans – and those who suffer from the consequences of last night’s super bowl – aiming big chain, promising some customers free drinks on Monday.
Starbucks’s customers who are part of loyalty are entitled to a coupon for a 12 ounce coffee that can be taken hot or icy, shop says.
Why is it important
Starbucks, who was founded in 1971. in Seattle, Washington, is the largest world chain for a cafe. The free shift of the drink comes in spite of the plans by the new General Director Brian Niccol to save huge savings in the brand by reducing the number of offers and promotion. Freebie is advertised in a commercial with 15 seconds during the Super Bowl, while longer, the 60-other advertisement has generally promoted Mark, given the company that promised to return to its roots. Voiceover told viewers that “Starbucks you love” Hello again “.
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What to know
Customers who are part of the Loyalty Scheme “Starbucks Awards” can activate the coupon that will appear on Monday in their Starbucks app to get your free coffee. The coupon can be redeemed in stores or via application order, and the recipient can select one high hot or ice coffee.
Coffee chain for coffee is struggling fighting various fronts, after the rough time from the pandemic on Covidu 19 and a series of working strikes. Heavy 2024 forced the brand to announce that several locations would close in the US 2025. Years.
In addition to Enccol’s commitment to reduce the number of free and other promotions, plans and Press Menu to simplify your choices in the offer in hopes in speed acceleration. He also said that he wants to return the Protection Bars, increase staff level, refresh some trade measures and run a new marketing drive that will target the spreading spectrum of potential customers.
What do people say
Starbucks Ceo Brian Niccolwho took the role in September 2024. years, said in the open letter That the chain was a “beloved brand” that serves “magic”, but he added: “There is a common sense that we are from our core (…) in some places – especially in the USA – especially in the USA Delivering. It can feel transactional, menus can feel irresistible, the product is inconsistent, waiting for too busy. Today we are commitment: We get back to Starbucks. We recommend what the Starbucks Apart has always set up In which people gather, where we serve the best coffee, which is our skilled barista. “
Last year, Starbucks Chief Financial Officer Rachel Ruggeri Received that the company “cannot change the path of our turnover, which results in pressures in our upper line and lower lines.” She added: “We develop a plan to turn our business, but we will need time. We want to step up our trust in the business and provide security while we are from that turn. For that reason, we have increased our dividend.”
What happens next
Starbucks will hope that free coffee will withdraw your loyal customer base, because Niccol is placed in his role with hope that his changes will see the wealth of the brand.
2025-02-10 12:28:00
