Your company is growing, and you recognize the importance of appearing in the media to create your brand reputation and to establish your company’s voice and attendance. Naturally, you want to start getting involved with the press.
If your startup is mostly like a business in the early stages you may have one or two big announcements per year. But beyond that, you may think you don’t have too much news to share.
So, what can you do when there is no big news to declare? The good news is that there are many ways to secure media coverage without a press release. In fact, I have already written An article List some of them. Below are a few additional strategies to add to your arsenal.
Do you really have no news of the announcement?
Declarations are not limited to the funds of the fund. Partnership, original milestone (such as reaching a certain number of users), the introduction of a new market, or even a feature can often justify a press release.
And what about your company owned data? You can sit in valuable insights that tell them an interesting story on their own. For example, if you manage a travel startup, you can notice the demand for your product triple in the summer months, or three times more users than Milan Stockholm and six times more users than Lion. This information can form the basis for announcing about seasonal tourism, demonstrating the use of supplementary products by hitmap.
Sometimes, you may have a newsable story without realizing it. Take time to review your company’s growth, milestone and user trends – you can uncover something that will feel attractive.
Your website is full of news -to -the -news – what have you left?
Many businesses invest in their own channels in their own channels, but ignore its potential as the basis of PR. Your website, blog and social media may already have content that will make journalists interested – if they only knew about it!
I have come from the prophecy of the art to the current economic climate, starting with many startups and even VCs, including active blogs to share valuable insights, starting from the list of top techniques of scaling. These pieces can be easily rebuilt on opinion articles or media pitchs. There may be great places to start an active blog when you do not have a big corporate news to share.
Talking to an event? Lift it for media exposure
Taking stage at an industrial event is worth it at multiple levels. When your company does not have a big news for the announcement, the panel signals the relevance to the journalists who participated in the discussion and make your startup pitch significantly easier.
For example, let’s suppose you have an early stage AI startup that has raised funds six months ago. Now, you are talking to a “age AI” panel at a technology conference. It presents a great opportunity to be involved with journalists participating in the event, as they are actively taking discussions.
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