Earnings of Costco Q2 beat expectations, defies tariff pressures star-news.press/wp

Costco (Cost-2.23%) Customers are on cracks purchased, accelerating groceries, home furniture and electronics, because the trader defies growing concerns Rising tariffs and life expenses.

The retail giant reported mixed Earnings of other quarters Thursday 6. March. Costco published a quarterly revenue of $ 62.53 billion, an increase of 9%, although it fell on analysts expectations, which predicted $ 63.11 billion, according to FactSet (FDS-0.85%). Sales of the same store increased by 6.8%, which is higher than expected 6.4%, while sales of e-commerce increased by 20.9%. Stock slipped 2% in late afternoon trade.

In spite of Trade threat The President of the American Tariffs Donald Trump, Costco’s effect underline his strong and unique place with American consumers, especially richer customers. Competitors like Walmart, Targetand Best shopping They warned that prices in everyday cases, including fruit, vegetables and electronics, likely to rise.

Although the Trump Tariffs are paused – at least for now – a trip would impose 25% Duty of imports from Mexico and Canada and 10% in Chinese goods.

In 204. December, Costco CEO Gary Millerchip told investors that the seller was ready Customization should impose tariffs. “When it rains, it pours down,” he said at the time, admitting potential influence.

Unlike their rivals, Costco remains dedicated to offer bulk products at low prices. Last month, Hamilton “Tony” James, President of Costco, said the seller won over richer customers, partly due to the choice of luxury items such as Rolex watches, Golden barsAnd porches.

The best-selling items in the second quarter included jewelry, home furniture, small electronics and hardware.

Famous for theirs “treasure“Experience purchase, Costco focused on offer Couried offersJames explained. Instead of storing a shelf with 120,000 items are usually found in Walmart (Wmt-1.27%), Costco offers simplified selection of 3,400 items. His private label, Kirkland signature, was among The most popular sellers 2024. YearsBecause consumers increasingly opted for affordable opportunities for better management of high grocery prices.

Costco also made titles for their strong attitude about diversity, capital and inclusion (DEI). Unlike many rivals, the company has doubled on their dei initiative. In January, Costco refused the use of quotas, decided resolutely for their equal opportunities for their 300,000 employees.