Comcast pays $ 3 billion to maintain the Olympics on NBC star-news.press/wp

International Olympic Committee (IOC) and Comcast (CMCSA-1.12%) Nbcuniversal announced a new partnership Today, the Olympic Games will keep on the NBC and Paul until 2036. years.

Under the new agreement of $ 2 billion, the NBC will have broadcasting and monitoring the right to winter Games 2034. in Salt Lake City and summer Olympic Games in 2036. Years. The agreement is built on the previous contract of the NBC, which passes through in 2032, when the games will be held in Brisbane, Australia. From Tokyo Games in 1964. Year, NBCuniversal emits a total of 19 Olympics in the US

Iok President Thomas Bach called an agreement “revolutionary”, noting that “go far beyond the traditional media rights that we had for many years with our esteemed partner.”

In addition to broadcasting rights, Comcast will now serve as a strategic partner on IOC. This cooperation will enable the Olympic body to take advantage of Comcast expertise in technological infrastructure, connectivity and media – including cooperation on digital advertising opportunities in the United States, states in the joint statement.

The agreement “not only recognizes this dynamics, but predicts that it will accelerate,” said Comcast President and the executive director of Brian Roberts in the prepared statement. “Our honor is to continue with the full power of our company’s expertise in creating and distributing content that connects to Americans, as well as to start giving even more innovative technological support and solutions for IOC (…)”

The announcement follows last summer Paris Olympics, which was Massive success for NBC and generated Write down the advertising income for the network.

She also underlines Growing importance of living events for media companies-Including streaming giants such as Netflix (Nflx-3,00%)-Agoing more and more attracted to mass audiences and advertising opportunities that such programming provides.