BBC Newsbeat

2020. year, at the height of the covidal pandemic, Guillaume Broche was like a million others around the world.
“It’s bored in your job and wanting something different.”
I work for French Gigant Ubisoft at the time had an idea for your own project – a game that plays a role inspired by one of his childhood’s favorite fantasy, the final fantasy of the Japanese series.
This would become Clair MSCRO: Expedition 33 that became a feeling for five years later.
He sold a million copies in just three days, at the top overturned viral tickets with his sound record, and even praise French President Emmanuel Macron.
But one of the most prominent things about it is the story of how it was made – a story about random reddit messages, “massive happiness” and an unusual approach to game development.
Expedition 33 is set in Lumiere, a fictional world overshadowed by a huge monolith that carries a glowing number on the face.
Every year, the entity is known as the image of the image and lowering the number, causing everyone to disappear all, and the game follows the group on the task to destroy the mysterious being.
It is an intriguing setting for an epic story, but a cosmetic game, inspired by France from the 19th century, and its old turning strips were also extracted.
But conventional wisdom when he started Guillaume, the players did not want something like that.
So, five years ago, it started to hire people for their passion traffic, firing messages on Reddit and network forums to potential colleagues.

One of those who answered Jennifer Svedberg-Jen, who was under locking in Australia at the time.
“I saw a post on Reddit by Guillaume asking voice actors to record something free for demo,” she says.
“I was like:” I never did that, sounds somehow cool “so I sent him an audition.”
Jennifer originally threw as the main character in the early version of the game, but in the end they transferred roles to become a leading team writer.
Guillaume eventually left Ubisoft and formed an interactive colonel to work on Claire Monter-Tree from his base in Montpellier, France.
After the insurance of the financing of the Kepler Interactive publisher, the core increased to about 30 people.
Many of them were found in a similar, unusual way for Jennifer.

The LORIEN TESTERD composer – who has never worked on video games before – was discovered via posts on the SoundCloud music page.
“I call this guillaume effect. He is very good in finding really cool people,” says Jennifer.
Guillaume more modestly credited by his number of success in Covid – people looking for a creative output – as well as “mass happiness.”
“He’s always the same story,” he says.
“I have a list of 15 people who will contact me and I am like: ‘OK, I’ll probably get anyone.
“And every time he is first like, ‘Yes, let’s do it.”
But Guillaume admits that he aimed people who seemed to be “in accordance with the direction,” he wanted to take the project.
“Lorien, when we first talked about the game, we had exactly the same references,” he says.
“We loved the same thing. We looked the same things. The discussion was so fluent.”
Expedition 33 is also widely praised for their production values - which have been poured those from the games worked hundreds, even thousands of staff.
Guillaume credits some of that on the recent progress in the tools used to make games, which allowed the team to work more efficiently.
Having Kepler support enabled the studio to attract actors, including Daredevil’s Charlie Cox, the lord of the rings star andy Serkis and video games jennifer english and Ben Starr.
And while Sandpkt called an additional entrance from support studies, musicians and other experts, Jennifer and Guillaume say the basic team ended up “wearing a lot of different hats.”
“And so we all enter and do different parts, things that can be beyond our traditional role,” says Jennifer, who was also in charge of translating the match in different languages.
“We have, I mean, an amazing team mostly younger people, but they are so incredibly invested in the project and talented,” says Guillaume.
“Somehow it did, I still don’t make sense to me after all these years.”

2025-05-04 02:49:00