Oxford -based Modern -dayFood-Medicine startup on the back of the superolph, the basic density distributed through nutritious density without sacrifice for taste or convenience has collected € 2.8 million in the series to revisit the narrative around the UPF.
The round was led by Impact Investor Network Advovo.
Co-founder Melissa SharpIn the chemo wards whose experience in their illness leads to the six -year mission to reconsider the role of food in illness, said: “It is not fighting for the UPFs, not fighting them. The real enemy is not processing or additives – it is nutritious poverty. We are proving that UPFs can be actively healthy, if done properly.“
Established in 2017, the goal of Modern Baker is to define ultra-processed foods as a energy for preventive health. Established by Leo Campbell and Melissa Sharp, the company has earned seven government grants and worked for the development of its nutritious density platforms and IPs with university labs.
Superolf-modern bakers’ proof-off-concept products, made by Hovis-are now stocked among main retailers in the UK like M&BS, Sinbury and Okado. It brings “Radical blood glucose and gut health facilities“It is legalized to convert other staples to the daily bread, and to transfer the population health on a scale.
“Advovo’s support also brings a strategic network not only to capital, but also with a deep impact on retail, food and customer technology sectors“The co-founder said Leo CampbellThe “The concept of a ‘healthy UPF’ may sound sad-but this is the only credible solution to the weak diet of trillion pounds. And we have living evidence of superolph and its lab-divided data. It is converter – as a new Global Hub of Health Innovation for Public Health and UK PLCThe “
Advovo CEO Mark Foster-Brown Connected: “Modern unemployed is based on the kind of purpose, IP-rich innovation-based on the ongoing, disruptive and practical science. Their skills to reconsider global health challenges through food technology are such inspirational such as investingThe “
Modern unemployed explains that they do not act like any traditional fed food company. Its capital-ll, the Sass-style model allows manufacturers to upgrade the daily brands-and break the details of their unhealthy foods.
“Our model is to work with the food industry, not the opposite“Said CampbellThe “When others attack UPFs from the outside, we’re making the fix from it – while thin and sticky, while our partners scale the global scale.“
Hovis is the first licenseer, the greater pipeline target biscuits, sweet bakery, morning serial, prepared food and drinking-all over-processed departments under the current verification.
“Global food players and public health companies are now talking to us, will accelerate our commercial rollout in the series and deepen the scientific field. However it is larger than a product or company. The UK government is actively looking for progressive solutions for the health of the population-in addition to economic growth-led economic growth. Provides both the nutrient density. This is a scleble fix for the food system – and a serious opportunity for the UK PLC,“Added CampbellThe
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