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Apple’s programmere conference starts on Monday with what is becoming a famous problem for Cupertino Tech Giant: a company that once set up the pace for consumer technology finds to play built in the most important industry race.
While the Apple will display visual redesigns via its operating systems – including new “digital glass” interface inspired by his vision of PRO headphones – and the announcements are It is expected to be respectable Competitors relied on rapid-fire innovation in recent months.
Contrast with Google I / O Just three weeks ago can’t be Starker. Google’s development exhibition conference was bending and muscle: new models that generate real-time music, realistic video creation from simple queries, encoding assistants and text capabilities with customizable votes and accents. Google has also introduced tools that can view web and use software under user guidelines – early examples of autonomous AI agents who see many as the next border.
In the meantime, the most important announcement of AI, meanwhile, open their models of fundamental developers for third parties. But these models pack only 3 billion parameters – part of the complexity found in the latest editions from Openai, Google, Google or even Apple’s internal tools, which are recieved to reach the parameters.
Bloomberg reported more than a dozen other small updatesIncluding the ribbing of some existing safari and photos, as “Ai-power” and introducing a live translation for phone calls and airline calls – Google offered for Google for years on Android. A new way of optimizing the battery and can arrive later, developed together with a slender iPhone 17 this decline is expected.
Perhaps most of the talks are what will not be announced: a much expected siri repair that Apple promised for an indefinitely delayed. “LLM Siri” that could finally make Apple’s assistant conversation like Chaggpt, it remains fiercely behind the schedule, According to reports. Apple and the health service and the rearranged health application are pushed to the late 2026.
Instead, Apple will lean very much for what works best: design. The new “Solarium” interface will bring transparency and light effects in IOS 26, IPADOS 26, MacOS 26 and other operating systems. The company also passes a year based on the name (hence “26” Software Startups later this year) in what seems to brand the maneuver for the project forward.
The phone application will receive its first main redesign since 2007. year, combining contacts, recent calls and voicemail in one scrolling window. Messages will add voter and background images to compete with WhatsApp. New centralized game applications will try to position Apple devices as serious toys, although it is unlikely to cause Nintendo or Sony domination.
Hardware struggles may be even more about the AI delays. Apple once owned the Premium space of the device, but the competitors now get to their lawn. The target has sold 2 million ray-ban smart glasses From 2023. and plans to produce 10 million units per year until 2026. years. Meanwhile, Openai teamed up with Jony Ive – Apple’s former design boss that created iPhone and IPad – for plans for 100 million AI “companions” by the end of next year. These are not just software competitors; They are direct threats to Apple’s hardware prevail.
But these increased improvements come into a dangerous moment for Apple that extends far beyond the student’s main color. The company suffered brutal in 2025. years: his stock fell 20%, What makes it the worst performer Among the “magnificent seven” technological stocks and raising questions about whether they belong in that elite group at all. Harmful legal defeat in the Epic Game case threatens its liveled income model from the lucrative App Store, with federal support Find an apple in contempt for a deliberate violation of court orders. Tariff’s prefabricated costs will add an Evaluate $ 900 million charges This quarter, forcing the company to quickly configure its Chinese supply center.
Perhaps the nailing, Apple’s iPhone Shipment in China – a single growth engine – cratered by more than 20% in late 2024. years, by exploring the contrapse, discharging the company at the fifth place on the world’s largest smartphone market. The company can’t even use its AI features as different as different, because the integration of Chatgpt must have been taken away from Chinese Iphone to adhere to local regulations.
Apple’s bet on taking a “thoughtful” approach to the AI - emphasizing the privacy and processing processing on the device over raw ability – probably has merit long-term. But Tech cycles are quickly moving, and the company risks in a long-term contestants who deliver strong and features today, not 2026. or 1926. years.
2025-06-09 09:00:00
