Animoca Brands Partners with Dayaycook to manage $ 100 million in Bitcoin star-news.press/wp

Evolution journalist

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Evolution journalist

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About the author

Amin Ayan is a coding journalist with more than four years of experience in this industry. He contributed to leading publications such as Cryptonews, Investing.com, 99Bitcoins and 24/7 Wall St.

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Last update:

July 13, 2025

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Web3 PowerHouse Animoca Brands has entered a strategic partnership with Daydaycook (DDC), which is a packed food and dining company, to oversee Bitcoin’s Animoca and generate the return from its reserves.

The agreement, a note that is not obligated to understand (Memorandum of Understanding) Thursday announcedIt represents an important step in the increasing direction of the Bitcoin Treasury Management.

Under the deal, Animoca plans to customize up to $ 100 million from Bitcoin to DDC for management.

Animoca Brands’s partnership comes with Bitcoin’s absorption as a wardrobe

The partnership reflects an emerging wave of bitcoin companies into their treasury strategies as a hedge against inflation and a long -term store of value.

Daydaycook first unveiled the treasury ambitions in Bitcoin in May, announcing the purchase of a 5000 BTC targeted purchase over three years.

The company took an initial step by getting 21 BTC for the corporate cabinet in the same month.

This corresponds to a broader transformation of companies towards Bitcoin adopting, as companies seek to diversify and protect their assets amid economic uncertainty.

While the rise of the treasury companies in Bitcoin indicates an increase in the prevailing acceptance, it has sparked a discussion between investors.

Some see that these entities as critical engines for adoption on a wider scale, while others warn of the risks posed by excessive companies that can exacerbate the decline in the market.

Bitcontreasuries 268 data shows Bitcoin currently maintaining their public budgets, and public companies, private companies, government agencies, asset managers and institutions that focus on encryption extend.

Public companies are the largest sector, which represents 147 of these bearers.

The second quarter of 2025 witnessed that this treasury companies added 159,107 BTC, at a value of more than $ 18.7 billion, which represents a 23 % increase in acquisitions from the previous quarter.

The CEO of Blockstream Adam Back described this trend as “new Altseass”, and urges traders to convert investments into Bitcoin or Bitcoin bonds.

Analysts warn of risks to Bitcoin Treasury companies

However, despite enthusiasm, caution continued. Analysts warn many treasury companies that may stumble when bitcoin prices decrease or when companies are inserted at reasonable prices, which may lead to great corrections in the market.

Last week, the main Glassnode analyst James Check has concerned concerns about the length of the length of the Bitcoin Corporate strategy, on the pretext that easy gains may already disappear for new arrivals with the maturity of the market.

The warning is repeated by the recent comments from Matthew Segel, head of the Vaneck digital asset research, who expressed his concerns about the treasury strategies in Bitcoin adopted by some companies circulating for the public.

Sigel has allocated the use of stock version programs (ATM), on the pretext that this can become reduced if the company’s share price approaches the net Bitcoin (NAV).

Meanwhile, New York Luminz LLP law filed a collective lawsuit against Michael Celor’s strategy, accusing the Bitcoin focused on the misleading investors about the profitability and risks of its investment strategy for encryption.