MerxA London-based startup building “Worlds First” AI-powered conversation platform has been announced today an € 1.1 million pre-marks fund round to connect brands with customers via WhatsApp.
The round was led by VC Farm Ventures Friends with the participation of the VC firm’s assignment in the early stages of London.
Pietro CamersCo-founder of Mars, comments, ”We believe email marketing and website -centric digital trade ends. In an AI-FIST world, brands need to be more directly involved in customers and customers need to provide hyper-personal experience wherever they are already. This fund identifies an important moment for the Mars because we have continued our goals to revolutionize the conversation trade through AI and to give brands the ability to engage brands with their customers in a more meaningful way.“
Established in 2023 by Pietro Cameron and Mohammed El Share, Merex created a conversation trade platform. Using the AI, brands are able to be involved with customers through WhatsApp and similar messaging platforms, help find their products or answer questions about product care.
A founder of London met Cameron and El Sher during the residency, which was initially operated by VC Farm Antler.
Cammarinini has more than ten years of working with the multi-billion Euro brand around the world. He led a large size digital transformation project in the accentor, expert in solutions to digital trade and customer experience.
El share has a background in computer science and he spent his career to develop software and work on AI technology. He is a former product marketer manager in Microsoft and has also established several startups in Egypt.
StubbornAntler’s partner, comment, ”Pietro and Mohammed’s trade contains deep skill buildings and scaling AI-driven solutions. They are appropriately recognized as the leader of this place and converted to convert the brands through the conversation trade to convert the customers to converting to convert. We are delighted to support Merex from Day Zero and are pleased to gain every confidence in their long -term future success.“
According to Mars, since traders face growing challenges with the Return Return from Traders and Payment Advertising, Brands are becoming a ‘conversation’ commerce for the introduction of hyper-driven, AI-driven customer interaction.
Conversation trade, a new pillar of business that allows customers to be directly involved with the brand through messaging channels, gaining rapid development experience.
According to the Statoster, the global spending on conversation trade is expected to rise to $ 266 billion from $ 266 billion in 2021 in 2021, which has increased seven times in just four years.
WhatsApp, a key platform in this place, is the second largest social platform worldwide, including about three billion users. According to the statistics given by Mars, in the UK, the population is using 5% WhatsApp – an image that becomes 12% in Germany and 5% in Italy. On average, users spend 17 hours a month using the app. Open rates on WhatsApp have exceeded 95% compared to 10% to 40% for email. Compared to billions of sales responsible for worldwide Facebook (first) and YouTube (third largest), WhatsApp can be considered an unnecessary market that is expected to increase significantly with the rise of AI.
Merx Enterprise is already working on significant scales by conducting higher interactions by operating a higher interaction by targeting customers and already enable customers.
The pre-bees fund will be used to attract top-level software engineering talents, to accelerate the innovation of the product, to refine the AI models to increase personalization and support the enterprise platform.
Apostolos apostolasisFounder partner of Venture Friends, comments, ”Over the years we have seen consumers face -to -face companies being effectively involved with their visitors and serving their needs better. WhatsApps can provide a very effective way to operate sales as well as sales. We are interested in supporting partner and Pietro and Mohammed who has a deep idea about space and companies with Merrex can help strengthen the WhatsApp channelThe “
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