New research from the American Games Association (AGA) has revealed that consumers deliberately use the online lottery casinos for gambling, as platforms use legal gaps to target players in the main states intentionally.
This procedure undermines the organized games industry, which leads to the continuous audit of gaming organizers, state lawyers, and legislative bodies.
Sensor tower data, It was assembled by AGAHe pointed out that in early 2025, 50 % of real online casino ads promoted the unorganized “lottery” casinos abroad, with heavy ads in densely populated states.
New AGA research confirms that consumers consider gambling lotion casinos. By exploiting gaps in the law, these operations undermine the safety of the organized legal games market.
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American Games Association (AmericanGaming) July 31, 2025
The results show that despite their unorganized condition, 68 % of users look at these platforms as gambling sites, driven by the need to earn real money.
While there is a focus on attracting users who know their illegal situation, many lottery companies intentionally repeat the design and language of legal operators, confuse consumers and store others.
“These operators present themselves like organized legal platforms – but they are working outside the law and regulation,” said Tres York, Vice President of Government Relations at AGA.
“There are a few responsible gaming tools, if any, there is no regulatory supervision, and there is no protection for consumers. It is a dangerous trick that the players expose a real danger.”
AGA Vice President says that customers see the right through a lottery
Critics may argue that this reflects the need for strict enforcement and public awareness, while ASA’s research is also separated from the number of monthly lottery users, which is twice as much as prohibited from activity.
York continued with a cursed conclusion, and called on the authorities to take action.
“The data is clear. Consumers see directly through the” lottery “casino interface, and they call it what it is: gambling.
“We look forward to continuing policy makers in applying their laws and creating clarity through new political measures to protect their residents.”
The attack against the lottery continues yet Betmgm CEO Adam Greenblatt I spoke to discredit alternative social casinos in a recent interview.
He stated that the lottery should be illegal, because it is negative for the organized sector, while welcoming the actions taken in states such as New Yorkand Californiaand Contecticut To prohibit activity.
Credit image: Aga
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