Canadian tires Go for sale sports clothing brand Helly Hansen To the American company Consistent brand. The transaction announced last week is Canadian $ 1.276 Billion and should be completed in the second quarter of 2025.
Canadian tires It indicates that the transaction wants to focus on the growth of its retail sector in Canada.
While our strict strategy is dealt with in a Canadian retail store, it’s time to trust this emblematic brand to an international organization
says Greg Hicks, General Manager of Canadian tires.
Canadian tires In 2018 he acquired Helly Hansen brand for $ 985 million.
The brand, founded in Norway in 1877, offers technical clothes for the outside and for work sold in more than 40 countries. Helly Hansen has administrative offices in 26 countries, located in Canada, Richmond, British Columbia.
Buyer, American company Consistent brandHeadquartered in Greensboro, North Carolina, marks marked Workller Et et AhiSpecializing in denim and related products.
Consistent brand According to Helly Hansen, he will allow its portfolio to diversify its portfolio through distribution channels, geographical areas, product categories and consumers.
In 2024, turnover Helly Hansen The global scale has been Canada $ 894 million.
2025-02-25 22:13:00
