The Amazon raises prices on hundreds of elements after the customs tariff: Report star-news.press/wp

Amazon quietly raised prices on thousands of low -cost foodstuffs, and although the codes are hidden, they may indicate a much larger thing: the era of ghost inflation collides with the return of definitions, and companies began to transfer pain directly to consumers.

According to a recent report In the Wall Street magazineAmazon has increased prices over more than 1,200 home basics – including pet supply, deodorant, and store tools – even as competitors such as Walmart reduced their prices on similar products. But Amazon opposed the results of the Wall Street Journal in an e -mail statement to Quartz, saying that the company did not witness the average prices “change up or significantly decreased outside the typical fluctuations through millions of elements” and said that the study was “very defective” and “the choice of cherries”.

However, for many shoppers, the customs tariff appears to appear when going out.

The customs tariff environment has recently turned. The maximum nails of 145 %, which were replaced by more targeted fees: up to 50 % on steel, aluminum, And copper; And 25 % duties on the car parts – in addition to a mutual tariff looming on the horizon. President Donald Trump says that the next wave of a tariff will strike on August 1; The White House replaces a 10 % global average with mixture to Additional fees for the country on Social media This seems to some extent as they were I was thrown together With Dartboard and ball. The administration has already delayed these increases, but now it says that there is no return back-even with the hint of the back channel conversations to the potential sculpture of a few friendly partners. For everyone, it is an open season.

For Amazon, the fighting of this definition appears to mean a mixture of strategies: advanced purchase stocks, suppliers’ terminology, and quietly walking long distances. In some cases earlier this year, it is said that the company is even He asked the sellers to eat part of the definitions Through support agreements. While Amazon said she looked shortly at the costs of tariffs On the low -cost “distances” website In late April, I retracted this after the White House criticized the move It is “hostile” and “political”.

But Amazon is not strange in terms of high prices. Through retail sale, brands re -calibrate their prices. Earlier this month, a Dataweave analysis for Reuters I found that the American prices for Chinese Chinese goods on Amazon jumped by 2.6 % from January to mid -June, much higher than the essential goods, sharply in May and June. The mutation extends over home commodities, school supplies, and electronics – called what you want. Through industries, the customs tariff raises import costs, climbing shipping rates, and margins thinning.

Companies are working to balance an unstable equation: weak consumer morale and high interest rates make the complete success of consumers fraught with risks, yet the margins are subject to unnecessary pressure in them. At the present time, many companies mix supply chains and needle threads on the goods exposed to the tariff, and the prices calmly increase on some commodities while keeping the line on others, depending on how flexible companies believe.

Retail traders such as target and Walmart started setting prices In selected categories. Shane and Timo raised the prices almost overnight after losing tariff exemptions on small value shipments. Trademarks such as Nike, Adidas and Procter & Gamble have warned that more increases are on the road, especially on imported goods. Auto industry companies including Subaru, Ford, and Mitsubishi They confirmed that they would raise the prices of posters this year, and electronics sellers such as Best Buy are preparing for cost passes from their sellers.

Consumer brands have witnessed this film before – in the first round of the definitions announced in Trump, which were announced on “Editorial Day” on April – but complement can have more clear teeth. During the previous rounds of definitions, many companies dealt with additional costs or found ways to work around them. This time, between Tired inflation (The consumer price index data has been marked in June related to tariffs) and the most fragmented supply chain, there is a lower pillow to back away from it. Companies are looking for a barrel of high input costs, increased employment pressure, and high borrowing expenses.

This is especially true for companies that operate on a large scale. Amazon’s works depend on the barber margins and loud logistics. The company is also Belweether for the wider economy. When a large operational and effective company begins walking prices for long distances – though – it sends a signal. The sign is now: inflation that has never disappeared is finding fuel in global trade tensions.