It is time for athletes to control sports data star-news.press/wp

Web3 has already redefined how we think about money, ownership and the Internet. But there is one unexploited area that can push this sector further: sports data. These same measures that help to train athletes or that fans who care during the qualifiers can support a fully new arm of Blockchain and Web3.

The only barrier? The league championships and data sellers are currently dealing with this information, such as royal assets. As a result, the players lack the ownership of their information and use it as they wish.

To date, the championships, broadcasters, or private companies have the majority of sports data on the market. It is a large money, with the global sports analysis market value About $ 4.47 billion in 2024. Despite its importance, the players themselves do not have control of their data. As athletes, we may play the game, but we rarely control the numbers that define our career.

Long -term problem

This problem is not new, and is not limited to a single sport or location. Companies like Genius Sports and Opta Profit are exclusive rights deals worth tens of millions. These measures are scout decisions, salaries, and feed the betting industry with billions of dollars. However, those who produce data – athletes – do not carry direct control or revenue share.

It is not surprising that many organizations have begun to notice. Project Red Card, for example, fights to classify player performance data as personal information under GDP. In addition, the FIFPRO (FIFPRO) launched a charter for players’ data rights to protect the privacy of football players. At the same time, his separation creature A “professional passport” for athletes, allowing them to control their data.

Despite these efforts, overcoming this current process is not easy. Institutional change will take some time, and in the end, it may not be in the interest of athletes. Here the Blockchain use can lead to a positive change for players, fans and sports.

Building new business models

When players control their data, they open new income opportunities. Instead of the league or network that sells access to players’ statistics, individual players can license their performance scales for a coach, betting platform, or even video game developer. Smart contracts can then automate these relationships. This process will be shown with Blockchain then who has reached what and when.

This approach would also wander in some difficult licensing problems that sport has witnessed in recent years. While it may be EA lost FIFA franchise, and this does not mean that they must lose the real world’s data to simulate the player’s behavior.

Giving players also means the strength of their data is that the smaller teams can still benefit from their position. The football team in the small college may not lead the headlines of the national newspapers, but its fans will be hungry for the latest data.

Fans benefit as well. Imagine societies that collect funds to cancel excellent data lock, support young athletes by supporting their early standards, or even earning bonuses to verify actual time statistics of live games. It is a street in two directions, as not only fans consume, but they contribute to the value of the sporting data that have been verified.

Sports organizations should not be tense about getting this. Think about all the smaller divisions that do not receive huge care or time in the air suddenly open thanks to the rising stars. Whether Formula 2, NCAA total basketball or emerging league championships, there is a wealth of unbelieving capabilities.

This is not an intellectual experience

The fact is that this new approach has already started to happen. In 2019, the American Professional League goalkeeper Spencer Dinuyidi to make Newspaper addresses by trying to distinguish his contract, allowing fans to invest in his future profits via Blockchain. Legal separation was forced to a specific copy, but the message was clear: they wanted to change.

Instead of traditional property pipelines and exclusive contracts, we can build systems without permission as athletes choose and get money to share their verified statistics. The data becomes something that athletes possess and fans interact with it, and not something that has been extracted and sold by third parties without the opinion of the athlete.

The next era of sports and web3

Performance data is more than just a basic line – it is an intellectual property. When administered properly, it can operate a new full class of applications, societies and business models. Blockchain and Web3 have the possibility of making this reality.

To date, the athletes have been pushing for a seat on the table when it comes to having their performance data. But things need to be changed. Players need to start building their own table. Mathematical analyzes are no longer only for teams and networks; It is for players who generate data and fans who believe in it.