ObedienceA UK Tech Startup helps to cultivate brands ”Meaningful sensitive connection“With customers, raising their team, raising AI effectiveness and extending to the US to extend the US to extend the pre-bees $ 474k in the round round.
The round was led by Lighthouse Ventures with the participation of BD Partners, GI 21 Capital and CoPO. The company has also confirmed multiple promises for its upcoming seed round.
Jason SmithCEO and co-founder say: “In Trifoft, we believe that loyalty should be sensitive, not just transaction. When a customer recommends your brand to a friend or leaves a positive review, it is real loyalty. Our platform brands help their customers understand better and react more intelligently. Data already exists, but brands are limited by technical limitations. We’ve created the triift to remove these obstacles. Our goal is to become a shopfare of loyalty.“
Established in 2024, Trifoft Loyalty is a Sass Startup that helps medium-sized brands focus on sensitive connections and behavioral busyness to create and manage flexible, data-driven loyalty programs.
Established by Jason Smith (former Google, Groupon, Exponia/Bloomrich), Zakub Minks (formerly McKins), and Matt ú Nickel (15+ years in compliance technology), Trifft enables the solution to the solution of the solution to the solutions of enterprise-grd without technical overhead. Trifoft currently supports more than 30 brands across Europe.
The platform was particularly designed to help enforce advanced, data-led loyalty techniques without the need for internal technical capacity.
The company explains that businesses still go to loyalty as a common expenditure process. About 90% of loyalty operates some forms of activities, often a bit higher than a birthday voucher or cashback scheme, while 65% admits that they cannot measure their loyalty investment.
Trifft offers alternatives to existing loyalty solutions: a platform that is the frequency of behavioral data such as referrals, reviews and visits, experiences according to power, awards and communications that truly increase the brand.
The SAS platform owned by Trifoft directly integrates with top trade and bugdan platforms, including Bloomreich, Clvio, Shopphi and OUCOMMERS. It has a mobile White Label react native app that enables the brand to establish a completely effective, branded loyal app without the need for development agencies. The platform works throughout both of the online and offline touchpoints, providing brands a consolidated view of customer behavior.
Clients include the largest hospitality operator The Marks and Spencer and the Big Table Group, including brands like Bela Italia and Las Iguanas.
Within 45 days of their latest loyalty, Trifft has helped to increase their average annual visits frequency from 1.2 to 1.7, which is 42% of customer busyness.
In contrast to the Traditional Operations of the brand’s database, the price of the trifoft is based only on the active loyalty participants. Disabled records have no fees.
Mishla JalesakThe co-founder and managing director of the Lighthouse Ventures said, “The severity of customer acquisition expenditure has made it a strategic essential to hold for most brands. Loyalty is no longer ‘feeling good’. This is one of the top three priorities for the brand today. Trifoft addresses it with a clear value proposal: flexible prices, quick implementation and a loyalty model that consists of how customers actually behave.
“We see the strong possibility of bringing it not only in technology, but also in the experienced team, with intense focus and clear editing.“
The company will use funds to increase its team by 50 at the end of 2025 with customer success, sales and main fare across engineering. Tripft is also embedded on AI effectiveness on its platform, with a feature that will be able to auto-generate loyalty programs based on sector, existing data and business goals.
The company continues to expand across the UK and Europe, as well as preparing to enter the US market.
“Most loyalty tools seem like the other era of software is the triift for tomorrow brand-nimble, data-intellectual and emotionally aware of it is exactly where we want to be as an investor“Said Spoller From GI 21 Capital.
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