Berlin-based loyalty and promotion platform talon.on has raised $ 114 million to accelerate growth and innovation through AI

Talone. OA German enterprise loyalty and promotion software, today, has announced a round of $ 114 million to deepen the enterprise capacity across the sector to provide AI-powered detectives and prediction insights.

The round has participated in the new investor Silvermith Capital Partners and Maritech Capital, as well as the existing investor CRV.

This investment is a powerful vote of confidence in the platform we created and the price we provide in the world’s most trusted brands,“Said ChristopherTalon’s co-founder and CEOO. “We are interested in partnership with Silvermith and Meritake to continue to solve the most complex challenges of our customersThe “

Established in the 21st, the company has reached the globe with teams in Berlin, London, Boston and Singapore and has more than 20 customers across North America, Europe and APAC.

Talal.on is an enthusiasm engine that targets loyalty, promotion and gamipulation to an overall platform. Talal.on companies give the power to design, orchestrates and create personalized, profitable promotion and loyal programs using any data from any source.

Customers include H&M, Adidas, Costa Coffee, Sephora, Ticketmaster and Nordstrum.

This next chapter will be all about the scale and editing“Added SebastianCo-founder and COO. “With this investment, we will accelerate the innovation in AI, enhance the enterprise effectiveness and create the most flexible and powerful incentive infrastructure in the marketThe “

Talal.on believes that personalized, data -driven incentive strategies are increasing today’s boardroom agenda because they are recognized as the main strategic lever to increase moreI and long -term loyalty.

Their research further highlights that the brands today understand the meaningful benefits to enhance loyalty and promotion programs – from revenue growth to greater customer loyalty, advanced data capture opportunities and marketing efforts.

As a result, encouraging programs are no longer considered a cost center but the active price driver in the crowd market.

It is incredible to testify to the journey and continuous performance since our first investment. This round is a clear validity of their views and believes in the growing base of their global enterprise customers. We shouted to make our commitments deepened,“Said Reed ChristianGeneral partner at CRV.

Talon.on’s loyalty and promotion software marketing and product teams enables to introduce and manage any kind of enthusiasm for multi-layered loyalty schemes, cashback promotion and gamfide experience through unified systems.

The “Headless” architecture of the platform, integrity with the rules engine and partners enables seamless establishments on online and in-stor channels, no need for custom development.

Talal.on is re -defining what should be like loyalty and propaganda for modern initiatives,“Added Alex ClaytonGeneral partner of Meritake Capital.

Partners include Braj, a top customer Bagdan platform and shopfi, where Talon.on is currently the only enterprise-grade promotion and loyalty engine is currently integrated.

The solution of Talon.N is designed to be consistent with any tech stack, providing a scalpable tool for all sectors including retailers, QSR, grocery chains and financial institutions.

Talal.on is elegant, solving an incredibly complex and mission-critical problem with enterprise-grade infrastructure“Said Shri RaoSilvermith is the general partner of the Capital Partners. “They have created the most modern and skeble platform in a large section. We are eager to support them and become part of the next chapter of their growthThe “



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