When I enter the Worker Force I don’t expect technology to be an industry that gives the background of my journalism. But I quickly realized that many technology companies were hungry for great content – it was becoming a strong way to create thought leadership and brand awareness.
Out of school, I landed on my dream role in LinkedIn, where I spent six years as the founding editor of the LinkedIn News team. I was part of the main group that made news and professional voices on the platform, modified and cultivated. I have even moved to Hong Kong for a year to help you launch the Daily News Module (what you see in the upper right corner of your feed), writing my day’s story so that members in the United States will wake up in new content. I worked as the editorial leadership of LinkedIn Newsletters and worked on the original LinkedIn Influnce program, which you can now recognize as LinkedIn top voice.
Although I always realized the power of Linkedin, I really accepted how much it could be critical for me to create a career brand after I left the company.
Today, I have more than 300,000 followers, a prosperous speaking and training business, 19 LinkedIn Learning courses and one of the best sales books, Unforgettable presence: see, achieve effect and catalt your carrier (Funny events: my editor found me – where else? On Lin LinkedIn). What started as a social platform has become the only important driver of my business.
Here is what I learned about increasing the presence of LinkedIn – and how the founders and startup teams can use it to increase their impact.
The people leave the hawk soon
Posting on LinkedIn can be really scary. This is your professional identity and many more questions that run through someone’s head than other social platforms (Shall I sound smart? Is this going to be creez? What do my colleagues think?). Then, once in the end, someone makes courage, they expect from a social media platform and then they do not see the results and then leave the hawk quickly.
But success on the platform is not about overnight virality – it is consistently shown, refine your voice and make confidence with the people you want to reach.
I share a structure of my book 4 -frameworkAnd it breaks the journey of material making in four stages:
- Explore (post 1-30): Feel comfortable with the process. Try different formats (text, videos, carosals) and focus on pressing “Post” without overheating.
- Establish (post 31-60): Creating a habit. Choose a few themes based on your skill and post regularly.
- Imagination (post 61-99): Your contents align with your goals – it is increasing, attracting clients or landing spiking jigs. Pay attention to what resonies.
- Excel (post 100+): Start refining your voice. Share more personal stories. Risk in your perspective. At this stage, people begin to recognize and remember you.
To beat the perfection of continuity. I wrote thousands of posts – and they didn’t land at all. However every day I am at the top of the top with my network and continue to refine and strengthen my The creation of ideas and contents Muscle
Helpful> viral
Being viral may feel exciting but most important to be helpful. This means what you know, sharing insights on the back of the screen and not trying to “hack” the algorithm with the practical values-Trends or clickboats (an algorithm has learned inherently and changes, so chase is not good usage).
It is also important to remember: Your quiet followers are often the most powerfulThe
I landed on the provided Speaking Zigs, Podcast interviews and corporate training requests from people who did not like or comment once in a post. They had been following silently for months – and the time was right while they arrived (I called them “quiet Luke” and there are many!).
Aid content will also increase the possibilities of being featured by LinkedIn News Team. They look for news stories and relevant, timely and insightful commentary on what is going on in your industry.
For the tip: Keep an eye on the Daily News Module in the upper right hand corner of your feed. If you post quickly about a story that featured there, a LinkedIn editor may spotlight your acceptance. You can also get the email from time to time to ask you to weight on trending subjects – yes to them yes! This is a great way to increase your visibility and credibility on the platform.
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Founder (and their parties) should be in the LinkedIn why
In the early stages of any organization, people are not buying your product – they are buying You If your personal brand creates trust, credibility and awareness faster than any of any MarketingThe
That’s why I encourage every founder to create content – even if it seems awkward at first. Post about what you are making. Your big targetThe Share the journey what you are learning. Make in the public (people love it!).
And creating LinkedIn presence should not be anything that starts in the C-Suit and stops. When employees appear on the LinkedIn, it creates a riple effect:
- Biochemistry
- If you make more thought leaders
- Interest from future rentals, partners and investors
By posting LinkedIn, I have given myself the opportunity to follow me and increase my business. As you achieve more visibility on the platform, it starts to complicate itself and expands your reach through podcasts, interviewers and articles.
Your people are your best Brand Ambassador. Give them the ability to share their stories and skills.
Final thought
LinkedIn is the largest underrated growth lever for startups and solutions. You don’t need to be a polished speaker or dominant. You just have to show you something.
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