Sometimes a rebuild is simply necessary. This can help your retail organization better align your customer base and it can help you establish yourself in the new market, which can earn more sales and profit.
However, such strict conversion is never free from risk. Because of this, it is important to fully compromise the possible problems you are going and take precautions to avoid them. In this fast-looking guide, we will look at the simplest techniques that you can apply to prevent them. Let’s get started.
Image: Fripic
Failed to define the objective and goals clearly
A major problem of rebuilding does not have a clear purpose. Without the focused goals, you can just ing the endless resources and energy in the branding effort that does not move anywhere. So, yes, you may have a separate look brand, but what purpose does the process serve? Probably not.
Fortunately, to avoid it, all you need is to set specific, measurable, achievable, relevant and timeframe (Smart) purposeThe They can guide your decision -making process and confirm that your efforts have come together with your goals.
Start by asking this important question of this national, “What do we want to achieve with this rebuilding?” You can expand your market to reach or modernize the brand image-in any case, a well-defined purpose guides each decision and action.
Market research and ignoring customer intuition
Another frequent mistake is ignoring your branding options or what market research is over Ignoring insights and feedback From your customers
This can lead to branding choices that do not resonate with the target audience. Instead, it can reduce sales and consumers’ confidence. Your clients can simply think that you just don’t understand their needs and want!
Beware though. Companies sometimes avoid this important step, they understand their market when taken. Although your niche must have knowledge, the retail industry is changing at an unprecedented rate. So, do not guess and do not conduct detailed market research. Use survey, focus group and competitive analysis to collect relevant data and use it to guide your rebuilding process.
To underestimate the importance of internal purchase-in
Internal Purchase-In can make a rebuilding or breaking! The staff is the most powerful resource of your company and,, If they are not employedWill lack their enthusiasm or fail to represent the brand.
Also, you can even deal yourself with higher turnover rates and employees when you leave the mass at a moment when your company is at the most risky!
Fortunately, you can easily prevent it with only a few tricks:
- Build a feeling of ownership in your team.
- Please engage in the beginning of the process by asking employees their ideas and reactions.
- Hold the workshops and seminars to explain the attitude and importance of the new brand.
To ignore the importance of continuity in brand elements
You need to choose the elements of the new brand when rebuilding your company. Now, these will certainly play a role in keeping your business recognized among new and existing customers. However, handling both new and old branding elements can be challenging.
For example, you may have new signs, logos and brand colors but how do you use them in your marketing effort? How do you convert your social media feeds from a certain aesthetic to another? What new or old elements will be on the new merchandise?
Keep in mind that this is an important aspect. In fact, the application of new brand elements can confuse both the employee and the customer. Companies often concentrate on single elements – such as a new logo – when ignoring other aspects like typography and colorful schemes. To avoid this, create a detailed brand guide that cover all visual and oral elements. If you are uncertain about how to get started, consider signing up for specialized Signature Program of the retailerThe These will guide you through every step of your company’s signature and branding upgrading to multiple touchpoints.
Not observing and evaluating the effects of rebuilding
Lastly, however, not at least, be sure to evaluate the impact of your rebuilding process. To do this, you need to evaluate and manage with different directions:
- Customer response
- KPI with Customer Lifetime Value (CLV), Website Traffic and Social Media busyness.
- Increase sales and enclose the bottom line
- The result of analytics equipment, which monitors your website and social media to various touchpoints, including social media.
- Customer busyness, sales metric and brand perception data.
Observing these aspects can help you ensure that your rebuilding is not only successful but the goals have been constantly developed. It is necessary to adjust your rebuilding process for better results, to refine your investment of your investment and make sure that your new brand is ready to stand on the test of time!
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